A new Avocado Category Market Development Tool just released by the Hass Avocado Board is designed to help retailers and industry stakeholders identify, quantify and prioritize potential market-level opportunities for 45 markets. Each market has a unique profile, which varies significantly by population, category development and other measures using a multi-metric model approach to reviewing […]
Tag: Hass Avocado Board
Posted inHealth & Wellness, Home Page Slider, Perishables, Produce News, West
HAB Report: Avocado Purchasers Are A Diverse Group
With $2.3 billion in annual retail sales, avocados are one of the largest categories in fresh produce, a new study published by the Hass Avocado Board (HAB) concluded. “Avocado Shopper Insights: Regional Demographics and Purchase Trends” shows that avocado-purchasing households are a diverse group. While avocado-purchasing households are found in large numbers across all eight geographic […]