Nature’s Stance, a CPG innovation company based in Coeur d’Alene, Idaho, has partnered with the owners of Certs to relaunch the brand of mints and gum products. Certs, once a household staple, is returning to the market in 2025 under a licensed partnership with Nature’s Stance. The focus of the relaunch is exclusively on Certs […]
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Mars Wrigley: Lead With Chocolate & Gum To Increase Confectionery Shopability
At Mars Wrigley, the fundamental belief is that by growing the confectionery category, everyone wins. Shaf Lalani, VP of customer experience, said the company did an extensive survey over the last year and a half, looking at consumers’ behaviors, usage and attitude toward the category as well as their shopping behaviors. “It’s been a rich […]