Food Club and brand partner Feeding America have teamed up with Lance Bass – a multi-platinum Grammy winner of boy band *NSYNC – to amplify their partnership with an appearance Oct. 31 on NBC’s “The Kelly Clarkson Show.” During the segment, Bass will highlight the partnership between the two brands. This effort coincides with Food […]
Tag: grocery private label
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Rebrands, Expands Best Choice Brand With Superior Selections Line
Associated Wholesale Grocers Inc. (AWG) has rebranded and extended its elevated private brand with the launch of Superior Selections by Best Choice. Introduced in 2000 as Best Choice Superior Selections, the brand began as a multi-serve frozen entrée program with 12 items. Over the years, it has grown into a line of 125 products, including sauces, […]
Posted inPrivate Label Brands, National, News
Study: Consumers Purchase Private Label Products Without Knowing
First Insight has released findings from its latest study, “The Quiet Takeover of Private Label,” revealing that the traditional distinctions between private and national brands have become so subtle that most consumers can’t tell the difference. Nearly three-quarters (71 percent) of consumers surveyed believed they could recognize a private label when making a purchase, yet […]