“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Tag: global
Posted in, National, Suppliers
Advantage, Smollan Form Groundbreaking Global Partnership
Irvine, California-based Advantage Sales & Marketing LLC and Smollan Group announced on June 12 their strategic international partnership to become the first and only global provider of outsourced sales and marketing solutions for consumer goods companies and retailers. Advantage’s more than 40,000 associates in North America provide consumer goods suppliers and retailers with headquarter sales, […]