Boise, Idaho-based Albertsons Cos. is shifting its Plated brand from a dinner-based subscription solution to a comprehensive in-house culinary brand that will join the company’s lineup of private label products. As a result, Plated’s subscription service will be phased out at the end of November, giving way to a sharper focus on how the brand […]
Tag: Geoff White
Albertsons Cos. Promotes Chad Coester To SVP Of Own Brands
Boise, Idaho-based Albertsons Cos. has promoted Chad Coester to SVP of Own Brands, giving him the charge of leading the company’s portfolio of private label products. His most recent role was as GVP of sales and marketing for the Own Brands team, and he helped lead the effort to optimize and grow the Own Brands […]
Albertsons Debuts Open Nature Compostable, Sustainable Products
Albertsons Cos.’ Own Brands has unveiled new environmentally conscious items in its Open Nature brand, such as compostable products and items made with sustainable bamboo. Coinciding with the beginning of Earth Month, new eco picnic ware continues an Own Brands history of responsible environmental practices. “The driving belief behind our Open Nature brand is that […]
Albertsons Cos.’ Signature Reserve Line Enters New Categories
Albertsons Cos. has expanded Signature Reserve, its exclusive new top-shelf label, into a host of new categories. “Signature Reserve inspires delicious discovery with extraordinary and expertly sourced flavors and ingredients,” said Geoff White, president of Albertsons Cos. Own Brands. “I personally experienced this with our Tomato, Porcini and Black Truffle Pasta Sauce. It instantly became […]
