Plano, Texas-based Frito-Lay started the year with a rush of news, announcing new products as well as, for the first time, a new product created in partnership with an athlete. The “Chip Deal” Frito-Lay announced last summer with six-time NBA All-Star Anthony Davis to endorse Ruffles has yielded a new chip flavor: Lime & Jalapeño. […]
Tag: Frito-Lay
Posted inSouthwest, Home Page Slider, Marketing News, Packaging News, Snacks Brands, Suppliers
Lay’s Unveils Three New Chip Flavors, Kicks Off Lay’s Smiles Campaign
Lay’s, having recently unveiled its first brand redesign in over a decade, is looking for ordinary people doing extraordinary things to create joy in their communities. And as Lay’s kicks off its nationwide search for people to feature on its packaging, the brand is introducing three new chip flavors across its entire portfolio this month: […]
Posted inSnacks Brands, Home Page Slider, New Products, Packaging News, Southwest, Suppliers
Frito-Lay Launches Cheetos Popcorn In Stores Nationwide
Frito-Lay has a new snack for Cheetos fans to enjoy in the new year: popcorn. Cheetos Popcorn marks the first time ever that popcorn has been infused with Cheetle, the orange and red dust Cheetos is known for. Cheetos’ new ready-to-eat popcorn brings the taste of the iconic Cheetos seasoning to one of America’s snacking favorites, […]
Posted inSnacks Brands, Home Page Slider, New Products, Packaging News, Southwest, Suppliers
Doritos Launches Flamin’ Hot Limon And New Cool Ranch Flavors
Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is introducing two new flavors: Flamin’ Hot Limon and an enhanced Cool Ranch. “Doritos is known for making bold, innovative moves—whether it’s new movie partnerships, e-sports tournaments, an ad without logos and, of course, new flavors,” said Leslie Vesper, senior director of marketing for Frito-Lay […]
Posted inSnacks Brands, Home Page Slider, Northeast, Suppliers
PepsiCo Enters Agreement To Acquire Snack Maker BFY Brands
PepsiCo Inc., which is headquartered in Purchase, New York, has entered into a definitive agreement to acquire BFY Brands, the maker of PopCorners snacks. Upon closing, BFY Brands will report to PepsiCo’s Frito-Lay North America division. The addition of BFY Brands will expand Frito-Lay’s snacking portfolio and further deliver what the company calls its Winning […]
Posted inWest, Association News, Home Page Slider
AFMA Honors Excellence In Leadership Award Recipients
The Arizona Food Marketing Alliance (AFMA) recently honored the 2019 Excellence in Leadership Award recipients. This year’s event recognized: Steve Harding, SVP of operations for Cardenas Markets LLC – Retailer of the Year. Chris Saline, market director for the New Southwest Region of Frito-Lay – Supplier of the Year. Geoff Stickler, owner of Express Foods, […]
Posted inSouthwest, Wholesaler/Distributor News
Frito-Lay Marks Anniversary Of Southern Dallas Thrives With Grant
PepsiCo’s Frito-Lay North America gave a $1 million grant from The PepsiCo Foundation to support the expansion of its Southern Dallas Thrives initiative. The additional funding brings the company’s total commitment to Southern Dallas to more than $3 million. Frito-Lay is the founding partner of Southern Dallas Thrives, an initiative created alongside United Way of Metropolitan Dallas and The PepsiCo Foundation. Today […]
Posted inSnacks Brands, Amazon Fresh, Center Store, New Products, Packaging News, Southwest, Whole Foods, Wholesaler/Distributor News
Frito-Lay Offers Limited-Edition Reflective Trick-Or-Treat Bag
Plano, Texas-based Frito-Lay Variety Packs is partnering with Safe Kids Worldwide to raise awareness around the issue of children’s safety with the introduction of its first-ever limited-edition reflective trick-or-treat bag. The reflective bag helps increase a child’s visibility or the likelihood of being seen at night when reflecting a vehicle’s headlights or other source of […]
Posted inHealth & Wellness, Grocery News, Home Page Slider, Marketing News, National, Packaging News, Produce News, Snacks Brands, Suppliers
World Peas Resolves Peatos Trademark Dispute With Frito-Lay
World Peas Brand Peatos, a division of Snack it Forward, announced Wednesday that its trademark-related disputes with Frito-Lay have been amicably resolved. “We would like to commend Frito-Lay on its cooperative attitude toward reaching a resolution that works for both parties,” said Nick Desai, CEO of World Peas Brand in Los Angeles. “This battle will […]
Posted inSouthwest, Grocery News, Home Page Slider, Snacks Brands, Suppliers
Frito-Lay Introduces Flavor Shots Snacks From Doritos And Cheetos
PepsiCo‘s Frito-Lay snack division has launched Flavor Shots, a new lineup of poppable, single-serve packaged snacks in four flavors from Doritos and Cheetos. Flavor Shots are available in four varieties, including new flavors: Doritos Fiery Habanero Triangles, Doritos Nacho Cheese Nuts and Doritos Flamin’ Hot Nacho Cheese Nuts. Cheetos Flamin’ Hot Asteroids are returning in response to […]
Posted inSnacks Brands, Grocery News, Home Page Slider, National, Suppliers
First-Ever Frito-Lay U.S. Snack Index Reveals Big Game Snacking Picks
Just as Americans are finalizing plans for the Big Game this Sunday, Frito-Lay North America has revealed the results of its inaugural U.S. Snack Index—a poll asking consumers what they plan to snack on during this year’s game. According to retail sales data, Super Bowl Sunday is one of the single-largest retail sales days for snacks […]
Posted inPackaging News, Amazon Fresh, Grocery News, Home Page Latest News, Industry News, National, Snacks Brands, Suppliers, Whole Foods
Frito-Lay Brings A Twist To Lunch Notes With New Chip Bag Packaging
As summer comes to a close, parents face the transition from relaxed schedules to the structure and routine that the schoolyear brings. In a twist to the common notion that parents can’t wait for back-to-school and students dread it, some statistics suggest otherwise: kids look forward to getting back to school, and many parents struggle […]