Florida, particularly Central Florida, is a major watermelon-producing region, providing the sweet summer fruit to grocers across the Southeast and beyond. The Shelby Report of the Southeast recently visited with Lee Wroten, VP of Lakeland, Florida-based Global Produce Sales, to learn more about what makes this growing region special and how this year’s crop is […]
Tag: Florida produce
Posted inProduce News, Market Profile, News, Southeast
Grocers Can Position Florida’s Peak-Season Produce As Part Of Assortment Strategy
Positioning Central Florida’s peak-season produce as a fundamental part of their assortment strategy offers grocers an opportunity to enhance revenue and attract customers seeking locally sourced, high-quality options. Susie McKinley, director of the division of marketing and development at the Florida Department of Agriculture and Consumer Services, underscored the importance of aligning procurement with periods […]