sponsored content Shoppers purchase prepared foods for convenience, but they’ve also confessed they’re looking for more than a random assortment of products. They want dinner to be a time when their family can reconnect. A big part of that experience includes a satisfying meal¹²³. Eric LeBlanc, director of channel marketing-deli at Tyson Foods Inc., […]
Tag: Eric LeBlanc
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Repurposing Deli To Meet Shoppers’ Needs
Sponsored content What is deli’s mission? Is it all about price cuts and product specials? Or should deli have a higher purpose? Shoppers have been telling us they want deli to do a better job meeting their needs when they’re short on time and menu ideas.¹ They’ve also asked us to deliver a shopping experience […]
Posted inDeli News, Grocery News, National, Perishables, Shelby Content, Store News, Suppliers
Redefining Deli’s Core Purpose.
Sponsored content If Disney ran the deli, would they do things differently? When we asked one of their senior innovative experts, along with representatives from other best-in-class retail leaders, we found a common thread: Customers aren’t satisfied by one-size-fits-all solutions, so providing an unparalleled experience with innovative, differentiated options is crucial. Their observations of the […]