Elsie the spokescow Archives
Posted inGrocery News, Dairy News, Marketing News, Perishables, Southwest, Suppliers

Borden’s Elsie Steps Back Into Spotlight With New Look

Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]