Ibotta has introduced LiveLift, a tool designed to help consumer packaged goods (CPG) brands measure and optimize their promotional campaigns and achieve profitable revenue growth. Multiple brands, including Liquid Death, Kimberly-Clark Corp. and Hain Celestial, took part in campaigns during the tool’s pilot phase. “LiveLift brings the principles of performance marketing such as flexibility and […]
Tag: Circana
Posted inC-Store News, Grocery Research, National, News
Circana Expands C-Store Coverage, Incorporates Perishable Food Insights
Circana has announced a significant expansion of its convenience store (c-store) channel coverage, powered by the Integrated Fresh solution. The enhancement incorporates $15 billion in annual sales from prepared foods, dispensed beverages and fresh products, offering clients a perspective of on-the-go consumption trends. With the expanded coverage, Circana delivers more comprehensive insights into total perishable […]
Posted inProduce News, National, News
Fruit Posted Strong Sales In August While Vegetables Lagged
In the midst of fluctuating consumer sentiment and a shifting retail landscape, the fresh produce department saw a “tale of two categories” in August. After mild growth in July, the first in many months, vegetable dollar and volume sales once again fell behind year-ago levels, while fruit had a very strong month, representing eight of […]
Posted inGrocery Research, National, News
Circana Report Predicts Slow Growth For Food And Beverage Industry
Circana LLC has released its Circana Compass insights, providing a detailed review of 2025 global retail food and beverage (F&B) industry performance and a forward-looking outlook for 2026. 2025 Global Trends Confirm Projections Circana’s 2024 projection anticipated U.S. F&B industry dollar sales growth between 2 percent and 4 percent for 2025, driven by price/mix increases […]
Posted inAssociation News, Bakery News, Dairy News, Deli News, National, News
Expert: ‘Just-in-time Shopping’ Favors Dairy, Deli, Bakery Space
Keyed by a rise in “just-in-time” shopping, dairy, deli and bakery departments are outpacing general food sales for both the first five months of this year and the past 52 weeks. In addition, they are boosted by the growth of special occasions, some 32 billion annually, and a focus on convenience and new flavors. These […]
Posted inSnacks Brands, National, News
State Of Snacking Report Unwraps Industry Insights
Sally Lyons Wyatt, EVP and global advisor of CPG and foodservice for Circana, took the stage May 13 to present the 2025 State of Snacking report at the Sweet & Snacks Expo in Indianapolis. Among the takeaways from the early morning show: Nearly half of U.S. consumers continue to snack more than three times per […]
Posted inSnacks Brands, National
Snacks Report Reveals How Health, Flavor Trends Are Redefining Cravings
Circana has shared its latest research, “Snack Unwrap: The Insatiable Craving for Growth,” offering insights into emerging trends shaping U.S. consumers’ snacking habits. The research reveals how evolving consumer priorities, a growing focus on health-conscious choices and broader macroeconomic factors are transforming snacking behaviors. The report also emphasizes the role of innovation in fostering growth […]