Madison Heights, Michigan-based Kar’s Nuts, a manufacturer of premium snacking products under the Kar’s, Second Nature and Sanders Fine Chocolatiers brands, has named Jennifer Bauer as chief marketing officer. Bauer brings to Kar’s Nuts more than 17 years of marketing experience with consumer-packaged goods companies, including the last seven years in the snacking category. She has […]
Tag: chief marketing officer
Borden’s Elsie Steps Back Into Spotlight With New Look
Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]
Price Chopper Enterprises Promotes Casie Broker To CMO
Price Chopper Enterprises (PCE) in Overland Park, Kansas, has promoted of Casie Broker to CMO. Broker has been with the PCE for the past eight years, most recently as VP of marketing. In her new role, her responsibilities expand to include all Price Chopper brand marketing and IT-related marketing activities. Her most recent accomplishments include successfully […]
