Brewers Collective, the craft business unit of Anheuser-Busch, ventured into the flavored malt beverage category with the debut of LQD (pronounced L-Q-D). The brand’s debut product portfolio of hard limeades, hard teas and hard lemonades all harness the unique flavor profiles of their respective ingredients. “After brainstorming with brewers from across the 13 craft partners that […]
Tag: Brewers Collective
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Anheuser-Busch Purchases Remaining Shares Of Craft Brew Alliance
On Nov. 11, Craft Brew Alliance (CBA), a Portland, Oregon-based brewing company that creates craft beers, and Anheuser-Busch (A-B) said they will expand their partnership, with A-B agreeing to purchase the remaining CBA shares it does not already own in a merger transaction for $16.50 per share, in cash. “Today’s announcement represents an exciting next […]