King’s Hawaiian is marking its 75th anniversary with a brand refresh, followed with new retail packaging in July. This strategic evolution aims to reinforce its market leadership and connect with a new generation of consumers, offering grocers a fresh opportunity for category growth. Since Robert Taira opened his first bakery in Hilo, Hawaii, in 1950, […]
Tag: brand refresh
Posted inProduce News, News, West
Tree Top Unveils Brand Refresh, Including New Packaging
Tree Top, a farmer-grown, farmer-owned cooperative and producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging. Known for its apple sauces and juices, the brand’s new look aims to appeal to consumers and stand out on retail shelves. As part of the initiative, Tree Top updated […]
Posted inSoutheast, Center Store, Grocery News, Marketing News, Merchandising News, Packaging News, Snacks Brands, Suppliers
NC’s Hampton Farms Taps Agency To Promote Its Seasonal Peanut Line
Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]