Food 4 Less, a banner of The Kroger Co., has partnered with Greenfence Consumer to deliver a gamified experience and exclusive collectible content to Los Angeles Football Club (LAFC) fans, leveraging blockchain technology and GFT Authentic Digital Collectibles. Food 4 Less is supporting the blockchain-based promotion through in-store, digital and blockchain marketing tactics to enable […]
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News America Marketing To Bring Blockchain Tech To Retail Incentives
Leveraging the power of blockchain technology, News America Marketing, a marketer of online and offline consumer incentives, is incubating and testing new ways to “modernize how consumers, brands and retailers use incentives.” Blockchain is a digital ledger of economic transactions that cannot be corrupted and can record virtually everything of value. For incentives, it allows for greater […]