Editor’s note: In this blog post from July 17, 2019, the Cattlemen’s Beef Board examines plant-based proteins and how consumers view them. We share this with permission. Recently, Burger King, the second-largest burger chain in the U.S., announced it would begin serving another version of the iconic Whopper using an all-vegetarian patty. Burger King’s adoption […]
Tag: Beef Checkoff
Posted inMeat/Seafood/Poultry, Association News, Grocery News, Home Page Slider, National, Suppliers
Beef Checkoff Launches New And Improved ‘Veal Made Easy’ Website
The North American Meat Institute (NAMI), on behalf of the Beef Checkoff, has unveiled a new consumer and industry-focused “Veal Made Easy” website that offers a simpler user experience, easy navigation and improved mobile performance. The extensive library of recipes, images and how-to cooking videos have been categorized for easy browsing. Reimagined veal recipes draw […]
Posted inMeat/Seafood/Poultry, Association News, Grocery News, Home Page Latest News, National
Cattlemen’s Beef Board Welcomes 35 New Members
Agriculture Secretary Sonny Perdue in late December announced the appointment of 35 members to the Cattlemen’s Beef Promotion and Research Board. Producers and importers newly appointed to serve 3-year terms are: Mary Jo Rideout, Red Rock, Arizona Hugh Sanburg, Eckert, Colorado Stephanie Dykshorn, Ireton, Iowa David C. Bruene, Kelley, Iowa Randall W. Debler, Alma, Kansas […]
Posted inHealth & Wellness, Grocery News, Home Page Latest News, Meat/Seafood/Poultry, National
Study Finds Beef In A Mediterranean-Style Diet Supports Heart Health
Research released this month from Purdue University found that following a Mediterranean-style eating pattern that includes lean red meats like lean beef is just as effective in supporting a healthy heart as a Mediterranean-style diet that limits red meats. This new study adds to the growing body of scientific evidence demonstrating lean beef can be […]
Posted inMeat/Seafood/Poultry, Grocery News, Home Page Latest News, Industry News, Sustainability News
Cattlemen’s Stewardship Review Showcases Beef Industry Improvements
A new report funded by the Beef Checkoff is highlighting beef producers’ commitment to animal welfare, beef quality, sustainability and community involvement. The Cattlemen’s Stewardship Review (CSR), completed in late 2017, is the second of its kind and compiles data collected from telephone interviews of 679 producers across the country. Conducted by Aspen Media on […]
Posted inMeat/Seafood/Poultry, Association News, Grocery News, National
‘Beef. It’s What’s For Dinner.’ Highlights New Cuts For The New Year
The annual “What’s Hot” culinary forecast released by the National Restaurant Association named “new cuts of meat” as the top trend for 2018, so the “Beef. It’s What’s For Dinner.” culinary center chefs and meat scientists have put together a list of their top five innovative cuts. While many of these cuts are available to the home […]
Posted inNational
Beef Checkoff Launches #RethinkTheRanch To Educate Consumers
As part of its “Beef. It’s What’s For Dinner.” branding relaunch, the Beef Checkoff is debuting a “#RethinkTheRanch” campaign to help consumers understand the care that goes into raising beef. “No one needs to tell you how much care, work and dedication goes into producing the world’s best beef! But you know who does need […]
Posted inMeat/Seafood/Poultry, Association News, Executive News, Home Page Latest News, National
Beef Promotion & Research Board Searching For A New CEO
The Cattlemen’s Beef Promotion & Research Board (CBB) has launched a national search to fill the position of CEO after accepting the resignation of current CEO Polly Ruhland in late August. CBB’s primary function is to oversee and administrate the national beef checkoff through the management of programs that are proposed and carried out by various […]
Posted inGrocery News, Meat/Seafood/Poultry, Perishables
Beef Checkoff Promotes Batch Cooking For Back-To-School Meals
With school back in session, family schedules are ramping up. To help them get back in the swing of post-summer life, the Beef Checkoff is helping stretched families by providing batch cooking tips to ensure meal planning is stress-free but still nutritious. The promotional board is offering tips on batch-cooking shredded beef and steak and […]