The latest study from The Feedback Group finds that supermarkets continue to win favor with older generations but are losing ground with younger shoppers. When considering their most recent visit, among Silent Generation and Boomer consumers, supermarkets register as the top destination for food shopping. However, Gen Z, Millennials and Gen X prefer other retailers, […]
Tag: Baby Boomers
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, National, Packaging News, Sustainability News
Nielsen 2020: Brand Innovation Predictions For The Next Decade
“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Posted inEquipment & Technology, Home Page Latest News, National
More Millennials Search In-Store For Deals Than Baby Boomers
Seventy-one percent of Millennials are visiting multiple stores to find the best deals, compared to 57 percent of Baby Boomers, according to the second in a series of reports by First Insight, a technology company focused on product investment and pricing decisions. While Millennials are still going online to search for deals (82 percent), the […]
Posted inPrivate Label Brands, Home Page Latest News, National
ICSC Survey Finds Low Prices Raise Customer Loyalty
The competition for the consumer wallet is more intense than ever as consumers are setting the agenda for retailers and brands. An International Council of Shopping Centers (ICSC) survey on brand loyalty has found that the majority of U.S. adults are loyal to both product brands (82 percent) and retailers (84 percent). Driving loyalty to […]