Partnership for a Healthier America (PHA), the American Frozen Food Institute (AFFI) and Instacart have released the findings of a pilot program that expanded access to fruits and vegetables for families with lower incomes by including frozen produce as an option. Conducted as an extension of PHA’s flagship Good Food at Home program, the effort […]
Tag: American Frozen Food Institute
Posted inFrozen Food, Association News, National, News
AFFI Calls On FDA, USDA To Delay Regulatory Definition For Ultra-Processed Foods
In response to a request for information to help define “ultra-processed foods,” the American Frozen Food Institute (AFFI) submitted comments to the U.S. Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA). AFFI urged the agencies to not issue a proposed definition for UPFs at this moment, adding that classifying foods based on […]
Posted inExecutive News, Association News, Frozen Food, Marketing News, National, News
AFFI Hires Meredith As Director Of Marketing, Communications
The American Frozen Food Institute (AFFI) has named Rebecca Meredith its new director of marketing and communications. In this role, she will oversee the organization’s content creation and execution, as well as drive AFFI’s event and member communications strategies. Most recently, Meredith served as communications manager at CropLife America, a national trade association representing agricultural […]
Posted inFrozen Food, Association News, National, News
AFFI Shares 10 Ways Frozen Foods Can Support National Health Goals
The American Frozen Food Institute (AFFI) has released a series of policy recommendations illustrating how frozen foods can support the Trump administration’s Make America Healthy Again (MAHA) agenda. The 10 recommendations highlight frozen foods’ role in expanding access to nutritious, affordable and convenient food options for millions of Americans, particularly for busy families and food […]
Posted inFrozen Food, Association News, National, News
AFFI Leads Frozen Food Advocacy At 2025 Government Action Summit
Frozen food business leaders came together April 1-3 for advocacy and Congressional outreach during the American Frozen Food Institute’s (AFFI) Government Action Summit in Washington, D.C. Attendees spoke with their Congressional offices about the benefits of frozen food, addressing how it is a solution in nutrition access. Freezing locks in nutrition and flavor, which helps the […]
Posted inAssociation News, Frozen Food, Grocery News, Home Page Slider, National
AFFI And FMI Release Inaugural 2019 Power Of Frozen
The American Frozen Food Institute (AFFI) and Food Marketing Institute (FMI) have released an inaugural exploration into the consumption, purchase drivers and use of frozen foods. The Power of Frozen 2019 identifies megatrends influencing frozen food purchases, including convenience, taste, variety, and claims and attributes. “The frozen food aisle is in the midst of a strong comeback,” said AFFI President and CEO […]