Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
Tag: 84.51
Posted inMidwest, Corporate Store News, Online Grocery Technology
Kroger’s 84.51° Launches New Insights Product, Stratum
84.51°, a Kroger-owned technology platform, has launched Stratum, an analytics solution that combines customer behavior insights with retail performance measures. Stratum is expected to revolutionize how brands position their products with consumers—both in-store and online—as it is powered by data captured from brick and mortar as well as online transactions. Because of the collaboration between […]
Posted inOrganic Natural, Grocery News, Home Page Latest News, Midwest, Store News
Kroger Hosts Fourth Natural Foods Innovation Summit
The Kroger Co. hosted its fourth Natural Foods Innovation Summit in partnership with 84.51°, in Cincinnati, Ohio, on Nov. 8. During the keynote presentation, Seth Goldman, the co-founder of Honest Tea and executive chairman of Beyond Meat, a plant-based protein brand, spoke about the importance of sustainability in the food industry and shared best practices for operating a mission-driven […]
Posted inOrganic Natural, Corporate Store News, Home Page Latest News, National
Kroger Hosts Natural Foods Summit, Launches Marketing Platform
The Kroger Co. on Oct. 12 hosted its first Natural Foods Innovation Summit in partnership with 84.51° (see story below), in Cincinnati, Ohio, with keynote speaker Joy Bauer, MS, RD, CDN. “Kroger is proud of the role we’ve played in making natural and organic products more affordable and accessible to America,” said Jill McIntosh, Kroger’s […]