Sponsored Content From the early ages of advertising, such as 1950’s “You’ll be lovelier each day with Pink Camay” soap commercial, 1970’s “Mikey Likes It” Life cereal, to “I’m Lovin it” by McDonalds, consumer products brand strategies today are certainly more diverse – multi sectoral with more opportunities that drive competition. The strength of strategies […]
Category: West
The Shelby Report of the West covers grocery retailers, wholesalers and suppliers in Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming. Follow the latest store openings, remodels, leadership changes and market news from the region.
Talking Rain Beverage Co. Appoints Sylvia As CEO
Seattle-based Talking Rain Beverage Company, the maker of Sparkling Ice beverages, has announced the appointment of Ken Sylvia to CEO, effective April 12. As a leader, Sylvia will continue to fulfill Talking Rain’s mission of “Creating Connections with Every Sip” by prioritizing employee development, community engagement, product innovation and corporate responsibility. Since joining Talking Rain over a decade ago, Sylvia has […]
Popchips Unveils New Brand Packaging, Innovations
San Francisco, California-based Popchips has announced a complete brand overhaul with a reimagined visual identity and the debut of two new flavors. After conducting market research to redefine its brand strategy, Popchips has revitalized its distinct package design. The two new innovations, Fiery Buffalo and Fully Loaded, serve as an answer to consumer demand for salty snacks […]
Bolthouse Farms Launches New Reformulated Dressings
Bakersfield, California-based Bolthouse Farms has launched its new, reformulated dressings line, offering consumers richer, creamier dressings. With enhanced versions of its ranch, blue cheese and caesar dressings, Bolthouse Farms reformulated these dressings with the following in mind: Taste as No. 1 – According to the International Food Information Council’s 2021 Food and Healthy Survey, 82 percent of Americans consider taste […]
Town & Country Markets, PacWesty Partner For Grocery Delivery Service
Seattle-based Town & Country Markets has partnered with PacWesty to offer customers an all-electric grocery delivery service. Customers place their orders online and select the home delivery option to receive delivery to their doorstep. Among the first companies in Washington State to use a fleet of battery-electric delivery vans, Town & Country and PacWesty began their […]
Clover Sonoma Expands Organic Moon Milks Brand Nationally
Petaluma, California-based Clover Sonoma, a third-generation family-owned and operated dairy corporation, has launched Organic Moon Milks to expand its brand. The beverages blend 2 percent organic milk, herbs and spices together that can help the body respond to physical and emotional stressors. Available in quart size, Clover Sonoma Moon Milks are available nationally at Whole Foods […]
Driscoll’s, Plenty Commit To Build First Strawberry Indoor Vertical Farm
California-based companies Driscoll’s and Plenty Unlimited Inc. are expanding their partnership to build a new indoor vertical farm dedicated exclusively to strawberries. After exceeding the goals set forward for the initial stages of the partnership, the two companies are accelerating efforts to grow Driscoll’s berries using Plenty’s unique vertical growing platform. This new farm will provide fresh […]
Albertsons Companies Offering COVID-19 Tests To Medicare Recipients
Boise, Idaho-based Albertsons Companies has announced that customers with Medicare Part B coverage, including those enrolled in a Medicare Advantage plan, will be able to get free COVID-19 rapid tests at the company’s more than 1,700 pharmacies. Those eligible can get up to eight over-the-counter tests each month, without an appointment, through the end of the COVID-19 public health emergency. “We’re committed to making COVID-19 testing easier in the many neighborhoods […]
CMI Orchards Achieves EFI Certification On Apples, Cherries And Pears
Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer advocacy groups, has announced that Washington-based CMI Orchards had achieved its first EFI certification. More than 50 percent of the captive acreage of apples, cherries and pears marketed by CMI Orchards is EFI certified with the completion of […]
The Save Mart Co. Names Sampson As Executive Chairman
The Modesto, California-based Save Mart Companies and Kingswood Capital Management have named Shane Sampson as executive chairman of the California-based, regional grocery retailer. The news comes a week after Kingswood, a Los Angeles-based operationally focused private equity firm with experience in the retail sector, announced its acquisition of Save Mart. Terms of the transaction have not been disclosed. To read the full story […]
Real California Milk Releases Cheese Record For Advertising Campaign
California Freestyle, the first music record made of California cheese, launched April 1 along with a free consumer download of the featured track that celebrates all things California and California dairy. California Freestyle, a collaboration from Real California Milk with Latina singer-songwriter CRYS, captures the intersection of California music and sustainable dairy in its rarest form – a playable record made from a […]
Harvest Snaps Rebrands Veggie Snacks With New Packaging
Fairfield, California-based Calbee America Inc. is giving its Harvest Snaps lineup a brand refresh with a modern, new packaging design. The designs feature a prominent logo and an image of the crunchy snacks taking front and center stage. On the back of the pack, Harvest Snaps tells its story of creating better-for-you, baked snacks that are made […]
Non-Food Side Of Fred Meyer Gives Company Edge In Marketplace
Like many of his colleagues, Brad Cope had not planned on a career in the grocery industry. “Not at all,” he said. Cope, manager of marketing and customer communications at Fred Meyer, started working for the company in high school. He continued doing so in his first year of college. The company offered him a good […]
Clover Sonoma Expands Line With Two Organic Plus Whole Milks
Petaluma, California-based Clover Sonoma, a third-generation family-owned and -operated dairy, has added two new organic plus milks to its “Clover the Rainbow” line for kids – lactose-free Organic Whole Milk and DHA Omega-3 with Choline Organic Whole Milk. Sourced from local Northern California family farms, these two new organic plus milks offer whole nutrition for the […]
Providing Positive Environment Key To Fred Meyer’s Development
Sara Parker, director of human resources for Fred Meyer, was no stranger to the food business when she joined the company in 2002 from a general merchandise retailer in Portland, Oregon. “My dad worked for a food processing company when I was growing up, and he was a director of quality control, so I have […]
New Seasons Market Updates Pasta Packaging To Reduce Plastic Use
Portland, Oregon-based New Seasons Market will transition its private label Partner Brand Fresh Pasta packaging from plastic clamshells to an environmentally preferable alternative, PaperSeal Map trays. The PaperSeal modified atmosphere packaging trays are produced by Graphic Packaging International and New Seasons Market will be the first domestic retailer to use this innovation. Each PaperSeal MAP tray uses 91 […]
Fred Meyer Was Early Innovator Of ‘One-Stop Shop’ Business Concept
What started as a part-time job after school in 1992 has evolved into a fulfilling career for Todd Kammeyer, VP of merchandising at Fred Meyer. “I was 16 years old and started at Smith’s Food and Drug in South Ogden, Utah, where I grew up. The store was close to home and my high […]
Snowflake Launches Retail Data Cloud To Optimize Retailer Operations
Bozeman, Montana-based Snowflake has launched its Retail Data Cloud, which unites Snowflake’s data platform, Snowflake- and partner-delivered solutions and industry-specific datasets. The Retail Data Cloud empowers retailers, manufacturers, distributors, consumer packaged goods vendors and industry technology providers to leverage their own data, access new data and seamlessly collaborate across the retail industry. Snowflake and its ecosystem of partners […]
Fred Meyer’s World-Class Service, Experience Build Loyalty
Dave Richard, VP of operations for Fred Meyer, began his food retail career nearly four decades ago. “I’ve been in the business my whole life,” he said. “I started as a bagger over 36 years ago. I have worked all over the West Coast, including Alaska and California.” Richard left Safeway and joined Cincinnati, Ohio-based […]
Kingswood Capital Management Acquires The Save Mart Companies
The Modesto, California-based Save Mart Companies has been acquired by Kingswood Capital Management. Kingswood is an operationally-focused private equity firm based in Los Angeles, with experience in the retail sector. Terms of the transaction were not disclosed. The Save Mart Companies is committed to sourcing a wide variety of local products across approximately 200 stores and serves communities throughout California and Northern Nevada. The company operates stores under the banners of Save Mart, Lucky California and FoodMaxx. In addition to its retail […]
