Sensei Farms has introduced baby spinach to the indoor-grown produce brand’s retail line of leafy greens. Grown fresh, year-round in the company’s 30-acre Ontario, Canada-based greenhouse, baby spinach is available at participating Safeway and Acme stores across the U.S. Mid-Atlantic region. “Our goal is to deliver the freshest, responsibly grown fruits and vegetables throughout the […]
Category: West
Posted inAssociation News, West
WAFC Adds Vallarta COO Hinojosa To Board Of Directors
The Western Association of Food Chains (WAFC) elected David Hinojosa of Vallarta Supermarkets to its board of directors during a meeting Jan. 25 in La Quinta, California. At Vallarta, Hinojosa is responsible for company-wide operations, including P&L, fresh departments, merchandising, sales, compliance, warehouses, risk management, continuous improvement, loss prevention and human resources. “We look forward […]
Posted inIndependent Store News, Northgate Market, West
Northgate Gonzalez Market Unveils New-Look La Puente Store
Customers lined up early in the morning Jan. 29 to visit the newly redesigned Northgate González Market at 831 N. Hacienda Blvd. in La Puente, California. The new-look store highlights more of the fresh and prepared Mexican foods customers want, along with easy-to-navigate check stands for those on the go. “Today marks a special milestone […]
Posted inAssociation News, West
CGA Elevates 3 Executives To New Positions
As the first step in a multi-pronged plan to ensure long-term growth and stability, the California Grocers Association (CGA) has promoted three executives. Jennifer Gold is now VP of people operations and administration, while Nate Rose has become VP of communications and public affairs and Beth Wright is executive director of events and sponsorship. Gold, […]
Posted inCorporate Store News, Vallarta Supermarkets, West
Vallarta To Open First Store Of 2025 In Modesto, CA
Vallarta Supermarkets will hold a grand opening Feb. 5 for a new store – its first of 2025 – at 3900 Pelandale Ave., No. 200, in Modesto, California. The store has taken over a 45,099-square-foot space, bringing 227 new jobs to the area. It has nine more employees than the grocer’s recently opened Clovis store, which […]
Posted inIndependent Store News, New Seasons Market, West
New Seasons Market, Zero Foodprint Open Restore NW Grant Application Process
In partnership with New Seasons Market, Zero Foodprint has opened the application process for its Restore NW Grant, representing a joint commitment to environmental stewardship and advancing a sustainable food economy. The Restore NW program provides funding for a range of climate-smart agricultural practices, including compost applications, cover crops, managed grazing and hedgerow plantings. Oregon and Washington farmers and […]
Posted inWoman Executive of the Year, Executive News, West
Pierce Leans On Southern Roots, Strong Work Ethic
Though Subriana Pierce has resided in Southern California for nearly 15 years now, “I am a Deep South girl,” she says. Pierce was born in the South Georgia town of Moultrie. Moves to Mobile, Alabama, and then Jackson, Mississippi, followed. The daughter of a high school vocational teacher/auto mechanic and a nurse, Pierce and her […]
Posted inOnline Grocery Technology, Produce News, Stater Bros. Markets, West
Stater Bros. Adds Afresh Technology To All Produce Departments
After a successful pilot, Southern California-based Stater Bros. Markets is rolling out Afresh’s store ordering solution across produce departments at all 169 of its stores. Stater Bros., which is replacing its previous manual ordering processes with Afresh’s artificial intelligence-powered solution, measured significant improvements during the pilot. Notably, produce teams reduced overstock, prevented excess inventory from […]