Austin, Texas-based Vital Farms has launched restorative pasture-raised eggs, produced using regenerative agriculture principles such as perennial rotations and cover crops. Vital Farms collaborated with regenerative thought leader Understanding Ag for more than a year to transition five farms to a core set of tenets that promote rich, nutrient-dense soil. “We applaud Vital Farms for taking steps to help restore the natural […]
Category: Southwest
Posted inCorporate Store News, Southwest
The United Family Donates $500K Through Charity Classic
Lubbock, Texas-based The United Family and its vendor partners have raised $500,000 for nonprofits through its Jacky Pierce Charity Classic golf tournament, which took place on Aug. 28-29. Before the annual dinner on Aug. 28, checks were presented to 27 organizations. Since its inception, The United Family’s JPCC golf tournament has raised more than $5.5 […]
Posted inOnline Grocery Technology, Snacks Brands, Southwest
Doritos Launches Triangle Tracker Program Through Snapchat
Plano, Texas-based Doritos is launching the Triangle Tracker, a nationwide hunt where any triangle in the real world can unlock exclusive experiences and rewards. Through the Snapchat AR lens that converts any triangle into Doritos and weekly TikTok challenges, Doritos is taking over famous triangular landmarks in New York, Atlanta and Memphis by partnering with brands like Guess Originals, Vivid […]
Posted inBeverage News, C-Store News, Southwest
7-Eleven Debuts Online Merchandise Store
Irving, Texas-based 7-Eleven has announced the launch of 7Collection, an online merchandise shop curated for its fans. The shop features exclusive apparel and accessories inspired by 7-Eleven and its fan-favorite products – like Big Gulp and Slurpee drinks – that customers can’t find anywhere else. The 7Collection shop offers shoppers items like vintage tees, hats and an assortment of memorabilia. […]
Posted inExecutive News, Southwest
Motter Steps Down As Van’s Kitchen CEO
Dallas-based Van’s Kitchen has announced Theresa Motter has decided to step down as CEO. The company has appointed Motter’s brother, Apollo Nguyen, as interim CEO, effective immediately. “Theresa took over the family business as CEO nearly a decade ago. Without her leadership, Van’s Kitchen would not be one of the country’s most successful egg roll manufacturers,” Nguyen […]
Posted inH-E-B, Independent Store News, Southwest
H-E-B Names 2022 Quest For Texas Best Winners
H-E-B’s Quest for Texas Best judges have concluded their competition and have selected five winners from the top 10 finalists. The winners come from McAllen, Lakeway, Houston, Dallas and Guthrie and received $80,000 in cash prizes and space on H-E-B store shelves statewide. “Each year we are amazed by the submissions. The creativity, passion and determination […]
Posted inProduce News, Marketing News, Snacks Brands, Southwest
Avocados From Mexico, Takis Collaborate On Shopper Campaign
Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.” The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.” The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. “What […]
Posted inPackaging News, Snacks Brands, Southwest
Stryve Foods, Fields Of Honor Release New Packaging
Plano, Texas-based Stryve Foods has announced its partnership with Folds of Honor, a nonprofit that provides scholarships to the families of America’s fallen and disabled service members. The nonprofit also helps by partnering with brands, such as Stryve Foods, in order to achieve the goals that allow for academic pursuits. Since 2007, more than 35,000 scholarships have been awarded for […]