“Connecting with Modern Grocery Shoppers,” a new report developed by Brick Meets Click in partnership with Grocery Shopping Network (GSN), will be released April 19. GSN took the lead in assembling the 23,000 shoppers who participated in the survey, and provided support and guidance throughout the project. Brick Meets Click developed and executed the survey, […]
Category: National
Social Business is What’s Next for Social Media
[gn_note color=”#FFCC00″]The following is a Guest Column as a part of our EST Feature in the April Shelby Report.[/gn_note] by Rick Rusch, Thought-TechSpecial to The Shelby Report The year 2012 is likely to go down as the year of social business. As you read this you’re thinking, “Wait a second! Social business? I’m just getting […]
Family Dollar Now Carries PepsiCo Beverage Lineup
Matthews, N.C.-based Family Dollar Stores Inc. has agreed in terms to a multi-year partnership with PepsiCo Inc. to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers with more beverage choices, while expanding the retailer’s base of national brands. “At Family Dollar, our goal is to provide […]
Mountain Dew And Friends Declare ‘This Is How We DEW’
Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]
Life Savers Celebrates 100th Anniversary
Life Savers is turning 100 years old and, to celebrate a century of sharing simple but meaningful connections between people, the iconic brand is giving back to charities that matter to its fans. The giving campaign, called Connect for a Cause, works like this: people can participate by entering the code on specially-marked 100th anniversary […]
Majority Of Americans Can Recycle Plastic Bags, Wraps Locally
A new study released Thursday provides encouraging news about the state of plastics recycling in the U.S.: more than 91 percent of the U.S. population can recycle their plastic bags locally and, additionally, nearly 75 percent of people living in the U.S. can recycle other types of flexible plastic wraps in their own communities. The […]
Lagunitas To Build Brewery In Chicago, Go National
By next year, it should be easier to get a Lagunitas India pale ale in the Windy City, and other areas of the East and Midwest. The San Francisco Business Times reports that Lagunitas Brewing Co., a craft beer brewer based in Petaluma, Calif., plans to spend up to $18 million to build a second […]
Discount Hunters Reshaping The Grocery Shopping Experience
A new study by MarketTools Inc., a leader in software and services for market research and customer feedback, reveals that shoppers are more cost-conscious than they were a year ago, and their search for value is changing the way they approach the shopping experience. According to the study, 63 percent of shoppers have changed their […]
Hershey’s Kisses Declared America’s Favorite Chocolate
Americans have a sweet tooth and proclaim chocolate candies as their favorite indulgence, according to the just released 2012 Harris Poll EquiTrend (EQ) study, an annual study of brand equity, conducted by Harris Interactive. In the perennial battle of the brands, Hershey’s Kisses is the top ranked chocolate candy brand for the fifth time in […]
Kroger Completes Big Debt Deal
The Kroger Co. struggled to sell $850 million in a two-part debt deal Tuesday, Dow Jones Newswires reports. Cincinnati, Ohio-based Kroger sold $500 million of 10-year bonds and $350 million of 30-year bonds. The company had aimed to sell between $800 million and $1 billion, hoping for a yield of 5 percent on the 30-year […]
Chiquita Exiting Avocado Business
Chiquita Brands International Inc. is apparently pulling out of avocado sales. The Charlotte Business Journal reports that the company plans to exit the avocado business over the next few months to concentrate strategic resources on the core categories of bananas, salads and apples. Chiquita’s banana sales, at $2 billion, amounted to 64 percent of sales […]
Magnum Ice Cream Partners With Fashion Brand To Unveil The Mini
“Mini” will be the must-have this season as Magnum®—a super-premium ice cream—partners with sophisticated, yet playful, fashion brand alice + olivia and its founder Stacey Bendet to introduce new Magnum® Mini ice cream bars, now available at grocery retailers nationwide. Bendet will draw inspiration from the dainty but decadent Magnum Mini to design an original […]
Cedarlane Bringing Burrito Bites Exclusively To Kroger
Dedicated to bringing innovative options to the natural and organic convenience foods industry, Cedarlane® Natural Foods Inc. is introducing its new product line of quick, easy and “snackable” Burrito Bites, available exclusively at Kroger stores in early May. A leading producer of award-winning natural and organic frozen and fresh foods, Cedarlane offers healthy and quick […]
Skinny Cow Offers New ‘Slimited’ Editions Shake-Stirs
The Skinny Cow® brand is unveiling a new product that will make afternoon snack time that much better—Skinny Cow Slimited Editions(TM) Shake-Stirs(TM) product. Just add skim milk, wait one minute then stir for a delicious, refreshing low fat frozen shake. Best of all, the shakes are created in an all-inclusive cup—no blender needed. Each single-serve […]
Grey Goose Rolls Out Cherry Noir Flavored Vodka
Grey Goose® has launched its first new flavor in five years, Grey Goose Cherry Noir. Grey Goose Cherry Noir is a masterful blend of Grey Goose Vodka and the finest cherries including rare black cherries handpicked in French Basque Country. Grey Goose Cherry Noir Flavored Vodka has already caught the attention of celebrities and influencers […]
Consumers Help Alexia Foods, Tyler Florence ‘Reinvent A Classic’
For the second year in a row, Alexia Foods, a line of premium all-natural side dishes, and celebrity chef Tyler Florence invited consumers nationwide to have their culinary opinions heard by voting for the next great French fry flavor in the brand’s “Reinvent a Classic” campaign. The winning fry flavor, Bruschetta Waffle Fries, created by […]
What Big Data Means for Retailers
[gn_note color=”#FFCC00″]The following is a Guest Column as a part of our EST Feature in the April Shelby Report.[/gn_note] by Jeff Weidauer Special to The Shelby Report If 2011 was the year of mobile, 2012 is shaping up to be the year of big data. Big data is defined as datasets too large to be […]
Kimberly-Clark Senior Exec Jan Spencer Announces Retirement
Kimberly-Clark has announced that Jan Spencer, SVP of continuous improvement, sourcing and sustainability, will retire after a 34-year career with Kimberly-Clark. Spencer’s retirement will become effective July 1. Spencer leaves Kimberly-Clark following a distinguished career that saw him serve in a number of senior leadership positions. Most recently, Spencer spearheaded Kimberly-Clark’s continuous improvement efforts, which […]
Kraft Recalls Single Code Date Of Planters Cocktail Peanuts
Kraft Foods Group Inc. is voluntarily recalling one code date of Planters Cocktail Peanuts sold in 12-oz. canisters (code date 09-Jan-14, UPC 2900007212) because there is a possibility that the product was exposed to water not intended for use in food during the production process. Consumers can find the code date on the bottom of […]
Invest in Your Future
Every leader is aware of the value of a well-defined business strategy. Few, however, truly give thought to the leadership required to implement those strategies, especially ones that call for changes in the direction or capabilities of an organization. Having sufficient talent to fill key leadership roles is imperative for a successful and growing independent […]
