Tyson Foods Inc. will partner with Jose Cuervo and Tabasco hot sauce for a spring and early summer savings promotion, available in stores and online from April 30-June 29. Consumers will save with in-store coupons for $1 off 2 pounds or more of Tyson wings or boneless wings from the deli department, 75 cents off […]
Category: Industry News
Posted in, Marketing News, National
Harris Poll Study Identifies Brands With Staying Power
According to Harris Poll, 15 brands hold an eight-time consecutive run at the top of the 23rd annual EquiTrend study that measures equity of more than 1,500 brands across 127 categories. Within this list are “mega-brands” that in essence came to define their respective categories, like Coca-Cola, Oreos, Gatorade, Subway Restaurants and Life Savers. All […]
Posted in, Marketing News, National, Perishables
Midan Marketing Maps Out Seven Meat Industry Trends
Midan Marketing has released the first report in “The Consumers’ Case,” the marketer’s ongoing effort to help the meat industry keep its pulse on the ever-changing consumer and meet their needs. From Midan Marketing’s webinar on March 20, seven trends emerged, with corresponding implications for grocers. Non-Existent “Average” Consumer In today’s changing world, there is […]
Posted in, Marketing News, National
Kraft Foods Changing Its Name
The name “Kraft Foods” has been around for decades, but the maker of all sorts of cereals, snacks and other well-known food products says it’s time to go in another direction, starting with a name change, The Atlanta Journal-Constitution reports. Pending shareholder approval, Kraft Foods will become Mondelez International. The company, which is splitting into […]
Posted in, Amazon Fresh, Marketing News, National, Whole Foods
Report: Sam’s Club, Aldi, Publix, H-E-B Have Most Loyal Customers
A new research report published by Temkin Group, “2012 Temkin Loyalty Ratings,” indicates that only seven companies—four of which are grocery retailers—earned “very strong” loyalty ratings: Sam’s Club, Aldi, USAA, Publix, credit unions, Amazon.com, and H-E-B. At the other end of the spectrum, 37 companies earned “very weak” loyalty ratings. The research examines consumer loyalty […]
Posted in, Marketing News, National, Shelby Content
FMI, GMDC Partner on Health and Wellness Conference
Food Marketing Institute (FMI) and Global Market Development Center (GMDC) plans to partner in offering a comprehensive conference in 2013 focused on health, beauty and wellness. The FMI and GMDC event will take place May 31-June 4, 2013, at the JW Marriott Hill Country in San Antonio, Texas. Food retailers and wholesalers, health and beauty […]
Posted in, Marketing News, National
Americans Open To Purchasing Wine From Various Countries
While wine drinking is not linked as closely to American dining and culture as it is with that of some European nations, most Americans buy and drink wine—only 38 percent say they never buy a bottle of wine. And, nearly half of U.S. adults over age 21 say they drink wine several times per month […]
Posted in, Equipment & Technology, Marketing News, National, Suppliers
Packaging & The Environment: Shoppers Say, ‘Please Help Me!’
In the most recent research conducted by Perception Research Services, shoppers demonstrate that they are interested in choosing environmentally friendly packaging. Significantly more shoppers say they would like to choose environmentally friendly packaging compared to 2010 (36 percent vs. 28 percent), with fully half still willing to pay more (despite the economy). This is especially […]
Posted in, Beverage News, Marketing News, National
Study: Consumers Will Pay More For A ‘Made In The U.S.A’ Label
New research published in the Journal of International Marketing shows that consumers are willing to pay a premium for products made in countries with favorable reputations. “Our findings show that consumers not only prefer and assign a higher value to branded products from a country of origin with a favorable country image but also are […]
Posted in, Marketing News, West
Integrated Cinco De Mayo Program Kicks Off California Avocado Season
With 81 million pounds of avocados forecast to be consumed for Cinco de Mayo festivities, the event is shaping up to move even more fruit than February’s “Big Game.” The California Avocado Commission (CAC) plans to kick off its spring-through-early-fall season with a strong Cinco de Mayo program that integrates consumer advertising, public relations outreach, […]
Posted in, Marketing News, West
Pear Bureau Northwest Holds Seasonal Display Contest
Reminding retailers and consumers alike that pears are a fresh choice during the winter months, Pear Bureau Northwest is holding a nationwide display contest to encourage retailers to creatively promote U.S.A.Pears. Independent retailers participating in the Winter Festival Display Contest will maintain a winter-themed pear display in their stores for a minimum of two weeks […]
Posted in, New Products, Perishables, West
‘Just Jane’ Treats Hit Shelves at Ralphs, Bristol Farms
For more than 20 years, Jane Lockhart, owner and founder of Sweet Lady Jane, has delighted the taste buds of her loyal customers with only the finest desserts made from the highest quality ingredients. With two retail stores in West Hollywood and Santa Monica, Jane now has exciting plans to enable many more to indulge […]
Posted in, Marketing News, Southwest
ConAgra Foods Awards MarketVision Hispanic Marketing Contract
ConAgra Foods has awarded its Hispanic shopper marketing and consumer promotions contract to San Antonio, Texas, marketing agency MarketVision, the San Antonio Business Journal reports. MarketVision will be involved in all marketing efforts for Hispanic-focused ConAgra products from strategy to execution. ConAgra selected the firm following a competitive request for proposals. “ConAgra Foods understands the […]
Posted in, National, Perishables
Chicken Prices Expected to Rise
A shortage of poultry will drive up chicken prices for consumers, according to the recently released USDA Agricultural Projections to 2021 report and featured in the February issue of Food Nutrition & Science. The USDA predicts a decline in this year’s poultry supply will drive up prices, however, the report suggests it’s temporary, and in […]
Posted in, Marketing News, Midwest, Southeast
Chiquita Replaces CFO, Posts $16M Loss In 4Q
Chiquita Brands International Inc., which is moving its headquarters to Charlotte, N.C., from Cincinnati, Ohio, says Brian Kocher will replace Michael Sims as the company’s CFO. The Charlotte Business Journal reports that Sims is leaving Chiquita this month to become CFO of AdvancePierre, a Cincinnati-based producer of cooked protein and sandwich products. Chiquita is promoting […]
Posted in, Marketing News, West
P&G Pledges Support to Women Athletes at Sports Conference
On the occasion of the fifth annual Women in Sports Conference, Procter & Gamble (P&G) demonstrated its commitment to women athletes by announcing its strong support of female competitors, who will make up one half of the company’s sponsored athletes in the upcoming London 2012 Olympic Games. In 2010, P&G and the International Olympic Committee […]
Posted in, Marketing News, National
Nikos Feta to ‘Add a Little Opa! to Dinner’ with Spring Promotion
Nikos® feta will bring hundreds of healthy meals to one lucky winner’s table through the award-winning brand’s newest promotion: “Add a Little ‘Opa!’ to Dinner.” This March and April, consumers are invited to visit www.NikosFeta.com to access a variety of recipes, serving suggestions and wine pairings that are designed to complement the flavors of Nikos […]
Posted in, Marketing News, National
Chao: Labor Concerns Threaten Economic Recovery
by Terrie Ellerbee/associate editor Heritage Foundation Fellow and Fox News contributor Elaine Chao spoke to Food Marketing Institute (FMI) Midwinter Conference attendees about current economic challenges and upcoming changes to union rules that could profoundly affect grocery store operators. She discussed actions developing on the National Labor Relations Board (NLRB) and at the U.S. Department […]
Posted in, Beverage News, Marketing News, National
MillerCoors Profits Up 32.5 Percent
MillerCoors LLC recorded a 32.5 percent increase in profits for the fourth quarter on growing market share for its Coors Light brand and ongoing cost savings related to the merger of Miller Brewing and Coors Brewing, reports the Denver Business Journal. SABMiller plc of London and Molson Coors Brewing Co. of Denver, Colo., the co-owners […]
Posted in, Marketing News, Southeast
Anheuser-Busch Joins Effort to Modernize Mississippi’s Beer Laws
Anheuser-Busch and its independent distributors in Mississippi have joined forces with Raise Your Pints and other members of the Mississippi Malt Beverage Association to support legislation that would raise the alcohol-by-weight (ABW) limit on beer made and sold in the state from 5 to 8 percent. Mississippi currently is the only state in the country […]