Mars Chocolate North America has introduced M&M’S Brand’s new integrated marketing campaign called “Better With M,” which includes a new 30-second television commercial that will air during the first quarter of Super Bowl XLVII. “‘Better With M’ showcases how M&M’S irresistible chocolate makes moments more fun and delicious,” said Roy Benin, chief consumer officer for […]
Category: Industry News
Posted in, Beverage News, Marketing News, National
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, Midwest, Perishables, Suppliers
OpenGate Capital Closes Golden Guernsey Dairy Business
Waukesha, Wis.-based milk processor Golden Guernsey, a portfolio company of private investment and acquisition firm OpenGate Capital, has filed for Chapter 7 bankruptcy in Delaware. This action follows the Jan. 5 closing of Golden Guernsey’s facility. OpenGate Capital acquired Golden Guernsey in September 2011 from Dean Foods after the U.S. Department of Justice required Dean […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]
Posted in, Equipment & Technology, Marketing News, National
MyWebGrocer Wins 2012 Marcom Gold Award
MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category. The international competition recognizes outstanding creative achievement by marketing and communication professionals, and for the 2012 award chose winners from more than 6,000 entries. MyWebGrocer (MWG) is a leading provider of digital solutions for the grocery industry. The Brand Activation […]
Posted in, Beverage News, National, Organic Natural, Perishables
The Greek Gods Brand Launches Kefir Low Fat Cultured Milk
The Hain Celestial Group’s The Greek Gods brand has added a drinkable Kefir low fat cultured milk to its lineup. The Greek Gods Kefir is available in flavors that mirror Greek-style yogurt customer favorites, according to a news release. “With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we […]
Posted in, National, New Products, Perishables
Fresh & Easy Introduces New eatwell Products
Fresh & Easy Neighborhood Market has expanded its offering of eatwell products with more than 20 new selections containing no more than 25 percent of the total daily values for calories, fat, saturated fat and sodium (based on a 2,000 calorie diet). New fresh&easy eatwell products in stores now include: • Fresh Fish Steamers ($5.99)—Salmon […]
Posted in, Industry News, National
Snacking In America
Make no mistake—we’re living in the Great Age of Snacking. One doesn’t have to look too long or hard to find headlines about Americans’ snacking behaviors and the promise of opportunities for food and beverage manufacturers and food retailers. The rise of snacking occasions can be culturally intertwined with the growth of eating-alone occasions and […]
Posted in, Midwest, Perishables
Coleman Markets Fresh Dairy Products Under Hiland Dairy Foods Name
Coleman Dairy Foods will begin marketing its fresh, local, high-quality milk and dairy products under the Hiland Dairy Foods label, beginning this month. The move will solidify the synergy between two of the country’s finest family-owned and -operated dairy farms, under one fresh name, according to a news release. “This will be a great match […]
Posted in, Midwest, Perishables
Hy-Vee Partners With Suppliers To Fill Holiday Demand For Fresh Seafood
In the landlocked Midwest, seafood may not be thought of as traditional holiday fare. But this holiday season, when families gather around the Christmas dinner table or ring in the New Year with friends, it’s more likely than ever that fresh seafood will be on the menu. Kenan Judge, AVP of meat and seafood operations […]
Posted in, Industry News, National
Out-Of-Stocks Greatest Influencer Of Shopping Trip Satisfaction
Shoppers say they are very satisfied with grocery stores overall, but there is one thing they will not tolerate: out-of-stocks. Half go to another retailer to find what they were looking to buy; 38 percent don’t buy the item at all; 14 percent bought something else; and 12 percent bought a different size or brand. […]
Posted in, Marketing News, Southwest
United’s Market Street Brand Gets New Logo
United Supermarkets officially unveiled a new logo for its Market Street store chain on Dec. 5, just as it readies to open the 11th location for the banner. The new mark was revealed during a ceremony at the store, which is due to open on Jan. 9 at 19th and Quaker in Lubbock. The logo […]
Posted in, Marketing News, National
Mars Inc. Recognized With NASCAR Marketing Achievement Award
Mars Inc. was honored Thursday with the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, held at Encore at Wynn Las Vegas. Throughout its 23-year partnership, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy that spanned across multiple activations, including: intellectual property, promotions, public relations, […]
Posted in, Midwest, Perishables
Moo & Oink Reintroduces Chitterlings In Chicagoland
Moo & Oink is reintroducing its Pork Chitterlings. The product is now in grocery stores in the Chicagoland area. Chitterlings are commonly referred to as chits or chitlins. “We know Moo & Oink Chitterlings were very popular in Chicago and have been missed over the last year,” said David L. Van Kampen, president and COO […]
Posted in, National, Perishables
Blue Bell Introduces Gingerbread House Ice Cream
Blue Bell is introducing Gingerbread House Ice Cream, a creamy cinnamon ice cream with flavorful gingerbread pieces, festive red and green sprinkles and miniature marshmallows—all surrounded by a vanilla icing swirl. “Building a gingerbread house and placing it as a holiday centerpiece is a yearly activity for many,” said Carl Breed, Blue Bell director of […]
Posted in, National, Perishables
NFRA To Enhance Consumer Marketing Efforts In 2013
The National Frozen & Refrigerated Foods Association (NFRA) has hired PR firm Edelman to help enhance NFRA’s existing marketing campaigns and recharge efforts around promoting frozen and refrigerated dairy foods. Efforts will officially kick off in January 2013 with a focus on expanding NFRA’s annual March Frozen Food Month promotion. Enhanced efforts will include “influencer […]
Posted in, Northeast, Perishables
Fairway Market’s Turkey Ordering Website Goes Live
Need an organic turkey for Thanksgiving? Or a kosher one? A locally, humanely raised bird? Or do you want to impress your friends and family with a bird descended from the original Thanksgiving table? New York, N.Y.-based Fairway Market has them all and more, and all it takes to get them is a click on […]
Posted in, Perishables, Southwest, The Kroger Co.
‘Cake Boss’ Cakes Roll Out At King Soopers
The giant photo of Buddy Valastro at the front of the King Soopers store in southeast Denver and the employee offering free samples could only mean one thing: the line of “Cake Boss” cakes has made it to town, according to the Denver Business Journal. Valastro, the “Cake Boss” on the TLC reality show of […]
Posted in, Beverage News, National, Perishables
Almond Breeze Introduces Single-Serve Packs
There’s a new addition to the grab ‘n’ go cooler—Almond Breeze Almondmilk, now available in 11-oz. single-serve aseptic packs with a convenient, resealable screw-top closure. There are three available flavors, Original, Original Unsweetened and Vanilla Unsweetened. Made from real almonds, Almond Breeze Almondmilk is free of dairy, soy, lactose, cholesterol, peanuts, casein, gluten, eggs, saturated […]