Captiv8, the largest AI-powered, end-to-end influencer marketing software and analytics platform, worked with Nielsen to launch the first ever Nielsen Influencer Brand Effect study in the U.S. As influencer marketing continues to grow, marketers have an increased demand to better understand results of influencer-led marketing campaigns. Recognizing this opportunity to further measure ROI and results, […]
Category: Industry News
New Grocery Digital Media Uses Benches At Supermarket Storefront
The digital revolution in retail has now arrived at the supermarket storefront. California-based Clean Planet Solutions and Vu Digital Media have announced the launch of new High-Bright HD Video Advertising Benches – an innovative advertising technology that for the first time empowers grocers and brands to broadcast their full video commercials or spot ads – […]
Nielsen BASES Honors Top Packaging Redesigns
Nielsen BASES recently announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space. Great package design matters, with optimized pack redesigns generating an average of 5.5 percent lift in forecasted revenue. However, impactful success can be hard to achieve as 9 out of […]
Standard Cognition: Half Of Consumers Will Shop Less In Person
Standard Cognition, which provides the only autonomous checkout solution that can be quickly and easily installed in retailers’ existing stores, has released the results of a new survey of 1,038 U.S. consumers conducted Nov. 5-6 about their holiday shopping plans. Findings include: 36 percent will shop less in physical stores than in 2019; Another 23 […]
Vallarta Supermarkets Launches Vallarta Go In Partnership With Instacart
Sylmar, California-based Vallarta Supermarkets, one of the largest Latino-owned supermarket chains in California, has launched Vallarta Go in partnership with Instacart to amplify its customers’ shopping experience by introducing same-day delivery from Vallarta Supermarkets locations. With the new partnership, customers throughout Southern and Central California can now have their Vallarta Supermarket groceries delivered straight to their […]
New Jersey Food Council, National Grocers Association Hail Wakefern
Organization has ‘big heart,’ is always first to step up, give back by Mary Margaret Stewart, staff writer The New Jersey Food Council was created 51 years ago by one of Wakefern Food Corp.’s store owners, Joe Saker of ShopRite. NJFC President Linda Doherty said the seed was planted for its structure in Saker’s living room. […]
Walmart Lights Up The Sky With All-New Holiday Drone Light Show
Bentonville, Arkansas-based Walmart is gifting the Walmart Holiday Drone Light Show, an all-new experience that brings the joy and wonder of the holiday season to the skies of select communities across the country, as well as to all families through a special live-streamed event. The Walmart Holiday Drone Light Show is a free and contactless experience […]
Kroger And Ocado Add Customer Fulfillment Center To The South
The Kroger Family of Cos., America’s largest grocery retailer, and Ocado, a world leader in technology for grocery e-commerce, continue the expansion of their partnership with plans to construct an additional Customer Fulfillment Center (CFC) in the South region. This will be in addition to collaborating with Ocado on in-store fulfillment (ISF) capabilities, with a […]
Kellogg Co. Named Among Most Sustainable Food/Ag Companies
For the third year in a row, Kellogg Co. has been named to the prestigious Dow Jones Sustainability World and North America indices (DJSI) of companies recognized for their sustainable business practices. Kellogg, headquartered in Battle Creek, Michigan, ranked No. 3 among U.S.-based food and agriculture companies and was named among the top 10 most sustainable food and agriculture […]
RevTrax Launches Universal Digital Coupons With The Coupon Bureau
RevTrax and the Offer Management Platform (OMP), provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, launched a collaboration with The Coupon Bureau to drive mobile coupon innovation for CPG brands and retailers. Additionally, RevTrax has joined The Coupon Bureau’s Innovation Council, a select group of industry experts working to accelerate […]
Associated Food Stores CEO: Technology Innovation Key To Future
Changes in transportation, pharmacy among possibilities by Mary Margaret Stewart, staff writer When CEO Neal Berube envisions Associated Food Stores’ future, he sees focus on innovation as the key to remaining successful. Part of that innovation relates to e-commerce – something that has had continued emphasis during 2020. “During the [COVID-19] pandemic, we’ve seen change in […]
PepsiCo Pilots Micro-Fulfillment Center In Joliet, Illinois
Purchase, New York-based PepsiCo has launched a micro-fulfillment center in Joliet, Illinois. A technology and approach quickly gaining ground with retailers, PepsiCo will use this strategic capability to meet e-commerce demand of key customers and to learn through working with retail partners to build fully integrated and highly efficient solutions. The fully automated fulfillment approach improves […]
Mercato Hires Three New Executive Team Members
Mercato, the online grocery e-commerce platform for independently owned grocery and specialty food stores, has hired three new executive team members. Jeffrey Bishop-Hill has been named VP of operations, Mike Durand has been named VP of sales, and Leo Zhu has been named VP of product. “We’re incredibly excited to welcome these talented leaders to the Mercato team. Each of these […]
SQFI Releases New Food Safety Audit Code Architecture
The Safe Quality Food Institute (SQFI), a division of FMI – The Food Industry Association, has released the SQF Code Edition 9 for audits, effective May 24, 2021. Edition 9 aligns with the latest Global Food Safety Initiative (GFSI) benchmarking requirements, helping food producers meet and exceed all industry, customer and regulatory requirements to remain competitive across sectors. “Companies using […]
Column: GCCA Offers Overview Of Global Cold Storage Capacity Report
by Matt Ott, president and CEO, Global Cold Chain Alliance As much of the world continues to shelter in place, essential workers at every link of the global cold supply chain are working tirelessly to get food to our dinner tables. From product storage and packaging to seamless cold chain transit, from shipping to reliable point-of-sale […]
Kum & Go Takes Operations To Next Level With Crew
Kum & Go, a convenience store chain that operates 400 stores in 11 states, is deploying Crew, a digital workplace platform for frontline teams, to all of its more than 5,000 associates and managers. Kum & Go selected San Francisco-based Crew as part of its ongoing commitment to building a world-class employee experience and ensuring that […]
Fareway Commits To Fast, Efficient Sourcing With RangeMe
Midwest grocery chain Fareway has announced a partnership with RangeMe to accelerate its mission of providing the highest quality and freshest products available in their stores. “With the new year fast approaching, we are committed to creating a personalized shopping experience for customers, with the added focus on how we can better help meet their needs,” said […]
IDScan.net, Rouses Complete Loss Prevention Solution Pilot Program
IDScan.net, a provider of identity verification and information gathering solutions, and Rouses Market, a 65-store grocery chain in the Southeast U.S., recently completed a pilot program of a new loss prevention solution called IDWare Profit. The solution reduced returns by 36 percent at participating stores. Following the successful pilot, Rouses has expanded the use of […]
ePac Flexible Packaging Announces ePacConnect
Austin, Texas-based ePac Flexible Packaging has launched ePacConnect. This solution leverages the power of digital printing to create serialized, trackable packaging and new ways for brands to engage consumers, gain market insights and protect their brand. ePac will offer all its customers an entry-level, no-cost solution, ideal for small and medium-sized brands, as well as […]
Morton Salt Pours Out Modern New Look On Packaging
Morton Salt has debuted a fresh new look on packaging to bring more flavor to its entire line-up of retail products. The bold and contemporary design refreshes the iconic brand that consumers have known for generations, while making its products more shoppable in today’s dynamic digital and in-store environment. “Morton Salt has been part of hearts […]
