Zespri has launched a new campaign, “Grown by Nature’s Rules,” which showcases the stories of growers and their commitment to high-quality, great-tasting organic fruit. To highlight the distinctive growing process that has helped drive demand and sales for Zespri’s premium Organic SunGold and Green Kiwifruit, the company’s team will be available at booth No. 813 during […]
Category: Produce News
Posted inProduce News, Association News, Marketing News, National, News
IGA Partners With NWPB To Boost Watermelon Awareness
The Independent Grocers Alliance (IGA) has begun a partnership with the National Watermelon Promotion Board (NWPB) to launch a second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers. Kicking off in July, the multimedia campaign leverages IGA’s retail media network, digital circulars and in-store […]
Posted inProduce News, Coborn's, Midwest, News
Coborn’s Teams Up With Healthy Family Project For Produce For Kids Campaign
Coborn’s, Cash Wise and Marketplace Foods have partnered with Healthy Family Project and several produce brands to launch the 2025 Produce for Kids campaign. Running through Aug. 12, the campaign encourages Midwest families to make healthier choices at home while supporting local Boys & Girls Clubs. This year’s effort will result in a $7,000 donation […]
Expert Article
Fresh Take On Customer Appreciation – Highlights From The Fresh Expo
In April, RDW Fresh Brands hosted its newly rebranded customer event, The Fresh Expo. Designed to be more than just a traditional appreciation gathering, the expo reflects the company’s continued evolution and commitment to innovation, connection and leadership in the fresh industry. Held on April 9, the Hawaiian-themed celebration brought the beach to Minnesota and […]
Posted inProduce News, National, News
GrubMarket Acquires Coast Citrus Distributors
GrubMarket, an AI-powered technology and digital transformation company in the food supply chain, has acquired Coast Citrus Distributors. GrubMarket‘s largest acquisition to date, the move enhances the company’s national produce distribution capabilities, particularly for high-demand tropical fruits and specialty root vegetables. Founded in 1950 by Roberto Alvarez, Coast Citrus Distributors has a 75-year legacy of […]
Posted inProduce News, Corporate Store News, News, The Kroger Co., West
Divert Expands Organics Recycling Program To All Fred Meyer Stores
Divert Inc. and Fred Meyer Stores, a subsidiary of The Kroger Co., have expanded their organics recycling program to support all 105 of the grocer’s locations in Oregon and Washington. “Fred Meyer and Kroger have been valued customers of Divert for many years, and we are proud to expand our collaboration to further advance the […]
Posted inProduce News, Association News, National, News
Foundation For Fresh Produce Appoints Gligorijević Chief Medical Officer
The Foundation for Fresh Produce has named Jelena Gligorijević as chief medical officer, a new position created to expand the influence of the produce industry within the global health and medical communities. Gligorijević is a practicing medical doctor and nutrition specialist with more than three decades of experience in clinical practice, academic instruction and public […]
Posted inProduce News, National, News
Ehlers Receives Spirit Of Ohana Honor From Dole Food Co.
Dole Food Co. has named the recipient of its inaugural “Spirit of ‘Ohana” honor: Evan Ehlers, the founder and CEO of Sharing Excess. This recognition is bestowed upon those who embody the hospitality and community-service themes of the Hawaiian concept of extended family. Dole’s “Spirit of ‘Ohana” initiative aims to encourage others to acknowledge those […]