Grocery Outlet Holding Corp. has launched its new private label program, GO Brands. GO Brands will feature products across three brands: SimplyGO, GO Home & Haven and GO Paw & Pamper. The products will roll out across Grocery Outlet stores beginning this month, with 100 new private label SKUs available in stores by the end […]
Category: Private Label Brands
Posted inPrivate Label Brands, Albertsons, West
Albertsons Cos. Introduces New ‘Overjoyed’ Private Label Brand
Albertsons Cos. has introduced its new Own Brand, Overjoyed, marking the company’s first major private label debut in recent years. Overjoyed offers shoppers a selection of products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique features decorative vases, candles and seasonal gifts. Both are available […]
Posted inFeature, Aldi, Corporate Store News, Private Label Brands
Aldi’s Supplier Ties Fuel Product Development Efforts
One of the keys to Aldi being able to keep prices low, quality high and on-trend products rolling in is its strong relationships with suppliers. Those relationships came up frequently during a recent store tour conducted by Shaun O’Keefe, regional VP at the company’s Jefferson, Georgia, distribution center. The tour, conducted for journalists at the […]
Posted inThe Kroger Co., National, Private Label Brands, Produce News
Kroger’s New ‘Field & Vine’ Fresh Produce Brand Focuses On Local
The Kroger Co. is expanding its Our Brands portfolio with the addition of Field & Vine, a fresh produce line grown by farmers in California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington. The brand includes blueberries, blackberries, raspberries and strawberries. “Field & Vine features berries grown in the fields of American farmers that are picked, packed and delivered in stores […]
Posted inProduce News, Associated Wholesale Grocers, Midwest, Private Label Brands, Snacks Brands, Wholesaler/Distributor News
AWG Brands Expands Best Choice Produce Snacks
AWG Brands, the private brands portfolio of Kansas City, Kansas-based Associated Wholesale Grocers Inc., has launched its new Best Choice produce snack program. Designed to merchandise in grocers’ produce departments, the program offers a curated selection of 15 natural snacks. “We’re continuing to see growth in the category based on analytics from the AWG Partner Gateway […]
Posted inPrivate Label Brands, Corporate Store News, Midwest
Walgreens Expands Private Label Brand, Establishes ‘Nice! For You’
Walgreens is launching “Nice! For You,” a new tier of its private label grocery brand, “Nice!,” to help customers find food choices that help support their journey to a healthier lifestyle. “Nice!” launched in 2011 and offers a range of everyday food and beverage products at a low cost. While all “Nice!” products meet national brand standards […]
Posted inPrivate Label Brands, Corporate Store News, Southwest
Sam’s Club Introduces Member’s Mark Community
Sam’s Club has introduced a new, consumer-driven process to shape and contribute to Member’s Mark, its private brand. In the Member’s Mark Community, participants can provide input on products – from voting on exclusive flavors to testing and trying new items – before they reach stores. The feedback helps guide the large-scale development of products, ensuring […]
Posted inPrivate Label Brands, Midwest
PFSbrands Promotes McElroy As VP, Procurement
PFSbrands has promoted John McElroy as VP of procurement, overseeing the purchasing and research and development teams while continuing to lead quality at the company. With this promotion, McElroy will join the senior leadership team while also continuing to head the execution leadership team. He has extensive experience in warehouse management, distribution, customer success, marketing […]