Supermarket & Grocery Industry News | The Shelby Report
Posted in, National, New Products

Popsicle Unveils The Yosicle

Lots of unexpected combinations have turned out to be winning success stories, like chocolate and peanut butter, bacon and dates, or blue cheese and steak. The list goes on and, at Popsicle®, it now includes Yosicle(TM). Yosicle is the iconic brand’s latest introduction that combines the classic taste of Popsicle pops with the creamy deliciousness […]

Posted in, National, New Products

Sunbelt Bakery Adds New Cereal To Lineup

Sunbelt Bakery, the makers of nutritious snacks and cereals, has added “Simple Granola” cereal to its line of preservative free granola cereals. “We are committed to giving consumers cereals that deliver a bakery-fresh taste and are completely preservative free,” said Sunbelt Bakery Brand Manager Jeff Badger. “Simple Granola does that and is perfect for eating […]

Posted in, Beverage News, National, New Products

New Odwalla Smoothies For Kids Now Available

Odwalla is introducing a new line of lunchbox-suitable, not-from-concentrate smoothies, giving parents a great new option to serve their families. With a smooth texture, new Odwalla Smoothies For Kids come in three kid-friendly flavors: Strawberry Banana Jungle™, Mango Pineapple Island™ and Grape Berry Prairie™. Each of the new smoothies is gluten-free, 100 percent juice with […]

Posted in, Albertsons, New Products, West

Frankly Fresh Introduces Hummus Cocktails & Smoothies

Frankly Fresh™, a Cedarlane® Natural Foods company, is revolutionizing hummus dips with a combination of fresh, unconventional flavors and all-natural ingredients. The brand is introducing Hummus Cocktails & Hummus Smoothies—garden-fresh, healthy, flavor-packed party dips—to an increasing number of grocers just in time for spring break, summer pool parties and more. Four flavors of Frankly Fresh’s […]

Posted in, Beverage News, Midwest, New Products

Four Loko Debuts Three New Flavors

Chicago-based Phusion Projects LCC has announced the arrival of its latest Four Loko XXX Limited Edition flavor—Strawberry Lemonade—and two new Four Loko flavors, Coco Loko and Peach. The three products will begin appearing on store shelves later this month. Strawberry Lemonade replaces the current Four Loko XXX Limited Edition flavor, Blueberry Lemonade. Four Loko’s XXX […]

Posted in, Beverage News, Equipment & Technology, National

IBWA Joins Curbside Value Partnership

In its ongoing quest to provide companies and organizations with a voluntary solution to the urgent need to address recycling rates, the Curbside Value Partnership (CVP) has announced another addition to its sponsor list: the International Bottled Water Association (IBWA). “Just feet from the curb, Americans make decisions every day about whether or not to […]

Posted in, Beverage News, Marketing News, National

Mountain Dew And Friends Declare ‘This Is How We DEW’

Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]

Posted in, National, New Products

Magnum Ice Cream Partners With Fashion Brand To Unveil The Mini

“Mini” will be the must-have this season as Magnum®—a super-premium ice cream—partners with sophisticated, yet playful, fashion brand alice + olivia and its founder Stacey Bendet to introduce new Magnum® Mini ice cream bars, now available at grocery retailers nationwide. Bendet will draw inspiration from the dainty but decadent Magnum Mini to design an original […]

Posted in, National, New Products, Organic Natural

Cedarlane Bringing Burrito Bites Exclusively To Kroger

Dedicated to bringing innovative options to the natural and organic convenience foods industry, Cedarlane® Natural Foods Inc. is introducing its new product line of quick, easy and “snackable” Burrito Bites, available exclusively at Kroger stores in early May. A leading producer of award-winning natural and organic frozen and fresh foods, Cedarlane offers healthy and quick […]

Posted in, National, New Products

Skinny Cow Offers New ‘Slimited’ Editions Shake-Stirs

The Skinny Cow® brand is unveiling a new product that will make afternoon snack time that much better—Skinny Cow Slimited Editions(TM) Shake-Stirs(TM) product. Just add skim milk, wait one minute then stir for a delicious, refreshing low fat frozen shake. Best of all, the shakes are created in an all-inclusive cup—no blender needed. Each single-serve […]

Posted in, Marketing News, National, New Products

Consumers Help Alexia Foods, Tyler Florence ‘Reinvent A Classic’

For the second year in a row, Alexia Foods, a line of premium all-natural side dishes, and celebrity chef Tyler Florence invited consumers nationwide to have their culinary opinions heard by voting for the next great French fry flavor in the brand’s “Reinvent a Classic” campaign. The winning fry flavor, Bruschetta Waffle Fries, created by […]

Posted in, Organic Natural, West

Safeway, Go Green Initiative Partner For Earth Day Contest

Pleasanton, Calif.-based Safeway Inc. is partnering with the Go Green Initiative to launch the first Go Green Glogster Earth Day contest. Students will be asked to investigate the sustainability of the food, water or energy system in their community, and express their findings through videos, podcasts, blogs, music and photos compiled in a “Glog” (see […]

Posted in, Equipment & Technology, National, New Products, Southwest

United Fresh 2012 New Product Award Finalists Announced

More than 25 fresh fruit and vegetable innovations are up for United Fresh Produce Association’s 2012 New Product Awards. This year’s finalists will compete in five categories for the title of Best New Products at United Fresh 2012, May 1-3, in Dallas, Texas. “These 27 products are forerunners in the effort to bring new approaches, […]