Supermarket & Grocery Industry News | The Shelby Report
Posted inSnacks Brands, Home Page Slider, Southeast

Farm Rich Names Roberts Its First ‘Chief Cheese Officer’

This summer, frozen snack brand Farm Rich announced its first nationwide search for a cheese-loving, content-creating individual to join its team as chief cheese officer. After reviewing more than 1,500 submissions, Phil Roberts of Kingsport, Tennessee, was selected for the role. In his honorary Chief Cheese Officer role, Roberts is receiving a $5,000 stipend, plus […]

Posted inWest, Center Store, Home Page Slider

Pop-Tarts Partners With Lyrical Lemonade To Transform Snacks

On Aug. 13, in Los Angeles, the Pop-Tarts x Lyrical Lemonade Experience will open for business and transform basic items – backpacks, notebooks, skateboard decks and sneakers – into Pop-Tarts flavor-themed collectibles. Pop-Tarts and Lyrical Lemonade, along with special guests, will work with fans to customize their items with paint, exclusive patches, custom stickers and live artist illustrations. The experience will take […]

Posted inSnacks Brands, Home Page Slider, Northeast

Mars Wrigley Treats Fans With Limited-Edition Skittles Shriekers

New limited-edition, Skittles Shriekers are hitting shelves nationwide, just in time for Halloween. Hidden inside each pack of Shriekers are super-sour Skittles that appear to look like the rest yet bring an unpredictable punch of sour flavor. “Skittles is always looking for new ways to surprise fans with unexpected flavor experiences,” said Tanya Berman, Mars […]

Posted inBeverage News, Home Page Slider, Northeast

Boston Beer Co. Partners With PepsiCo For Launch Of Hard Mtn Dew

Boston, Massachusetts-based The Boston Beer Co. and PepsiCo plan to enter a business collaboration to produce Hard Mtn Dew alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience the Hard Mtn Dew flavors, all with […]

Posted inBeverage News, Amazon Fresh, Home Page Slider, The Kroger Co., West, Whole Foods

Peet’s Coffee Introduces Line Of Flavored Coffee For Home Brewing

Emeryville, California-based Peet’s Coffee has introduced its first line of flavored coffee for home brewing with the launch of its new flavored coffee K-cup pods. Pairing Peet’s coffee with natural flavors for a cup at the press of a button, the new line features three choices: caramel brûlée, vanilla cinnamon and hazelnut mocha. Peet’s expansion […]

Posted inSnacks Brands, Home Page Slider, Northeast

Good Housekeeping Magazine Recognizes Nature’s Garden Probiotics

Good Housekeeping Magazine has chosen Nature’s Garden Probiotic Apricots as one of its 2021 Healthy Snack Award recipients. The product met strict nutritional criteria with a focus on wholesome ingredients. Nature’s Garden Probiotic Apricots hit store shelves in December 2020. This award builds on the momentum of the brand’s extensive line of probiotic dried fruit […]

Posted inMeat/Seafood/Poultry, Home Page Slider, Northeast

StarKist Launches Premium White Chicken In Single-Serve Pouch

Pittsburgh, Pennsylvania-based StarKist Co. has launched its newest innovation, StarKist Premium White Chicken, the first fully-cooked, no-draining required chicken in a single-serve pouch. Available in two varieties, Premium White Chicken and Premium White Chicken 25 percent Less Sodium, the new products can be enjoyed directly from the pouch, used in a sandwich, added to any salad along with many […]