Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Category: Grocery News
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, National, New Products
Saffron Road Introduces First Non-GMO Verified Frozen Entrée In U.S.
Saffron Road, the packaged food brand of American Halal Co., is launching the first frozen entrée of its kind nationally at the end of January. The new gourmet, frozen entrée, Chana Saag with Cumin Rice, is the first frozen entrée in the U.S. to be Non-GMO Verified. In addition to Saffron Road’s existing 12 World […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]
Posted in, Beverage News, National, Organic Natural, Perishables
The Greek Gods Brand Launches Kefir Low Fat Cultured Milk
The Hain Celestial Group’s The Greek Gods brand has added a drinkable Kefir low fat cultured milk to its lineup. The Greek Gods Kefir is available in flavors that mirror Greek-style yogurt customer favorites, according to a news release. “With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we […]
Posted in, C-Store News, National, New Products
7-Eleven Offers Brazilian Roast Coffee For $1 On Wednesdays In January
To encourage coffee-loving customers to try its latest, darkest roast coffee, 7-Eleven is holding Dollar Coffee Wednesdays in January, when every size cup of coffee will cost $1. The new Brazilian Dark Roast is the convenience retailer’s richest, most full-bodied coffee to date, according to a news release. Made from 100 percent Arabica beans, the […]
Posted in, National, New Products, Perishables
Fresh & Easy Introduces New eatwell Products
Fresh & Easy Neighborhood Market has expanded its offering of eatwell products with more than 20 new selections containing no more than 25 percent of the total daily values for calories, fat, saturated fat and sodium (based on a 2,000 calorie diet). New fresh&easy eatwell products in stores now include: • Fresh Fish Steamers ($5.99)—Salmon […]
Posted in, Center Store, National, New Products, Organic Natural
Van’s Natural Foods Brings Certified Gluten-Free Products To Stores
Van’s Natural Foods is bringing a new line of gluten-free cereals, crackers and snack bars rich in whole grains, including millet, quinoa and amaranth, to grocery stores. The Gluten-Free Certification Organization certifies all of Van’s cereals, crackers and snack bars gluten free. The breakfast items and snacks, like all Van’s products, have no artificial sweeteners, […]
Posted in, Center Store, National, New Products, Organic Natural
RightSize Introduces New Single-Serve Smoothie Packs
RightSize has new single-serve packs. One packet is added to an 8-oz. serving of skim milk in a RightSize blender bottle to create a thick and creamy meal replacement smoothie. “Today’s lifestyles are so hectic, we believe it’s important to make losing weight as easy and convenient as possible,” says Laurie Chapman, brand manager at […]
Posted in, Center Store, National
M&M’S Will Return To The Big Game In February
M&M’S Brand will return to the Super Bowl on Feb. 3, 2013, with an all-new 30-second commercial during the first quarter, Mars Chocolate North America has announced. Last year during “The Big Game,” M&M’S introduced the world to the original spokescandy—Ms. Brown—via a hilarious 30-second commercial co-staring fan-favorite spokescandy, Red. The spot scored with critics […]
Posted in, Beverage News, National
Hain Celestial Acquires BluePrint Brand
The Hain Celestial Group Inc., a leading natural and organic products company, has closed on the acquisition of BluePrint brand, a nationally recognized leader in the raw juice category based in New York City. The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain […]
Posted in, New Products, Southeast
Swamp Seeds Now Sold In 5K-Plus Stores
The concept started on the back of Marshall Beall’s pickup truck, moved to Cathy Bryant’s kitchen sink and now can be found in more than 5,000 stores across Louisiana, Mississippi and parts of Texas. Swamp Seeds, a Cajun concoction of sunflower seeds roasted in crawfish boil is literally and figuratively one of the hottest products […]
Posted in, Beverage News, National, New Products
KeVita Launches New Daily Cleanse At Whole Foods
KeVita is mixing its proprietary culture featuring four strains of live probiotics with lemon and cayenne in its newest flavor, KeVita Daily Cleanse. Starting in January, KeVita Daily Cleanse will be available exclusively at Whole Foods Market stores nationwide. KeVita Daily Cleanse is a low-calorie, low-glycemic interpretation of the classic Master Cleanse. Lightly sweetened with […]
Posted in, Center Store, National
Fans Choose New Color Mix For M&M’S Candies Packages
A new limited edition 8-oz. mix of M&M’S Milk Chocolate and Peanut pouches will hit stores later in December, featuring a never-before-seen blend of colors selected exclusively by fans, according to a Mars Chocolate North America news release. From December 2011 through January 2012, M&M’S Brand asked their community of more than 2.5 million Facebook […]
Posted in, Center Store, National
McCormick Flavor Forecast 2013: Flavor Trends To Drive Innovation
On Dec. 6, McCormick & Co. unveiled its Flavor Forecast® 2013. The annual report is now in its 13th year. McCormick has identified five trends that it believes will drive new product development and innovative menu additions over the coming years, and 10 accompanying flavor combinations to illustrate them. One leading trend featured in this […]
Posted in, Center Store, National
Rice-A-Roni Introduces Single-Serve Cups
The newest product from Rice-A-Roni is a single-serve, microwavable, flavored rice cup. With a blend of long grain rice, toasted vermicelli and other flavors, Rice-A-Roni cups can be a snack or a meal on its own. To prepare, add water, microwave for 3-1/2 minutes and let cool. They are available in three flavors: chicken, creamy four […]
Posted in, Beverage News, Center Store, Southeast
Top Tennessee Legislators Endorse Wine In Grocery Stores
The two top Republicans in the Tennessee General Assembly have endorsed the sale of wine in grocery stores, The Associated Press reports. According to the Memphis Business Journal, Lt. Gov. Ron Ramsey, speaker of the Senate, and House Speaker Beth Harwell told the AP they support the sale of wine in supermarkets “I think opponents […]
Posted in, National, New Products
Sabra Rolls Out Grab N Go Pack With Salsa And Tostitos Tortilla Chips
Sabra Dipping Co. has added a Grab N Go pack featuring Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortilla chips to its line of products. Sabra’s Grab N Go cups with Classic, Roasted Garlic and Roasted Red Pepper hummus paired with pretzels have been available since 2005. “Eating on the go doesn’t have […]
Posted in, National, New Products
Boar’s Head Introduces Spiral Sliced Applewood Smoked Boneless Ham
Boar’s Head Brand has launched nationally its new Spiral Sliced Applewood Smoked Boneless Ham, the latest addition to its line of premium quality products perfect for simplified holiday entertaining. Handcrafted using pure, whole muscle pork, this boneless, smoked, extra lean ham comes spiral sliced and fully cooked. Naturally moist and tender, it boasts a subtly […]
Posted in, Beverage News, National, New Products
Samuel Adams, TCHO Create Holiday Chocolate Box For Craft Beer Lovers
Samuel Adams and San Francisco-based craft chocolate maker TCHO have teamed up to introduce the Samuel Adams Beer Lover’s Chocolate Box. The Brewers at Samuel Adams worked closely with TCHO’s Chief Chocolate Maker Brad Kintzer to design the gift box so that each premium chocolate pairs with a Samuel Adams brew from the Samuel Adams […]