Supermarket & Grocery Industry News | The Shelby Report
Posted in, National, New Products

Minute Maid Rolls Out Liquid Water Enhancer With Real Fruit Juice

The Coca-Cola Co. is introducing Minute Maid Drops, made with real fruit juice and available in four flavors: Lemonade, Fruit Punch, Mango Tropical and Raspberry Lemonade. 
Each bottle makes approximately 28 servings and can be resealed until the next use. “Adding Minute Maid Drops to our diverse portfolio of juices and juice drinks demonstrates our […]

Posted in, National, New Products

Mrs. Freshley’s Introduces Cinnamon Coffee Cakes

Mrs. Freshley’s, an award-winning brand of snack cakes and pastries from Flowers Foods, is expanding its product portfolio with new Cinnamon Coffee Cakes. The cinnamon-flavored cakes are available across the nation, starting Feb. 3. Joining an extensive line of snack cakes and pastries, Mrs. Freshley’s Cinnamon Coffee Cakes are available in 3.4-oz. two-count, single-serve packs and can be found in supermarkets, convenience stores and vending […]

Posted in, National, Organic Natural

Stonyfield Rolls Out New Flavors, Enhances Greek Yogurt Line

Stonyfield has introduced two new flavors—Black Cherry and Cafe Latte—and is making its line of organic Greek yogurt with a creamier texture and enhanced flavor. Stonyfield Greek is made without the use of pesticides, GMOs, artificial hormones and antibiotics. “Greek yogurt makes an excellent snack with its high protein content and moderate calorie count, and […]

Posted in, Beverage News, Grocery News, National

GoodBelly Offers Free Probiotic Drinks To Sickened Cruise Passengers

GoodBelly, a line of probiotic juice drinks designed to boost daily digestive health, is responding after passengers aboard the Royal Caribbean Explorer of the Seas cruise ship were struck with an outbreak of gastrointestinal illness, presumably due to norovirus. With hundreds of passengers and their tummies signaling SOS to “Save Our Stomachs,” GoodBelly says it […]

Posted in, National, New Products

EVOL Foods Introduces New Products To Frozen Entree Category

EVOL Foods, Boulder-based maker of new-age frozen meals, burritos and snacks, is launching two new product lines: MultiServe Skillet Meals and Lean & Fit single-serve meals. These new products further round out EVOL’s growing product portfolio while still remaining committed to providing convenient, clean food made with real ingredients that taste great, according to the […]

Posted in, National, New Products

Samuel Adams Releases Rebel IPA Nationwide

After countless test batches in Samuel Adams’ Boston-based nanobrewery, the brewers say they are ready to share Samuel Adams Rebel IPA with drinkers across the country. Rebel IPA is a West Coast-style IPA brewed to maximize the aromatics and flavors of five of the brewers’ favorite American hops from the Pacific Northwest, according to Samuel […]

Posted in, Beverage News, Industry News, National

Domestic Beer Falling Flat As Americans Tackle Bold Flavors, Healthier Options

As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with what is traditionally one of the big game’s biggest advertising spenders: domestic beer. According to new research from Mintel, some 22 percent of Americans say they are drinking less domestic beer […]

Posted in, National, New Products

RiceSelect Introduces Healthy Blends Incorporating Chia, Jalapeños, Mushrooms

RiceSelect is introducing three varieties to its product lineup. Incorporating RiceSelect’s proprietary Texmati and arborio rice, the new selections are packed with healthy additions like chia, jalapeños and mushrooms and provide an inspiring alternative to the typical side dish, according to Alvin, Texas-based RiceSelect. Royal Blend with Chia is nutritious combination of Texmati Light Brown, […]

Posted in, Grocery News, National

Nonni’s Biscotti Rolls Out Greener Product Packaging

Nonni’s Foods, North America’s leading biscotti baker, is introducing a vibrant and more environmentally-friendly packaging for its Biscotti grocery store packs, on retail shelves beginning this month. In an effort to reduce waste, Nonni’s says it has removed the plastic tray from 85 percent of its Biscotti grocery cartons. The company estimates the leaner, greener […]

Posted in, Beverage News, Marketing News, National

V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion

The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]