Smithfield is putting a fresh, bolder stake in the ground with its new “We Speak Pork” campaign, an effort designed to reintroduce the category to younger consumers while reinforcing the company’s long-standing authority in pork. Marianne Radley, Smithfield’s managing director of marketing, told The Shelby Report that the campaign emerged after the company evaluated how […]
Category: Feature
Posted inOnline Grocery Technology, Feature, Giant Food, News, Northeast
Giant Food, Upside Aim To Drive Incremental Sales Through Cash-back Offers
Giant Food is launching a partnership with Upside, a cash-back marketplace platform, to reach new shoppers and recapture market share as customers increasingly spread their grocery spending across multiple retailers. The collaboration pairs the mid-Atlantic’s largest grocer by market share with a Washington, D.C.-based technology company that delivers personalized cash-back offers designed to drive incremental […]
Posted inPrivate Label Brands, Feature, National, News
Private Label, Public Preference – How Diverse Consumers Are Shaping Store Brand Growth
Private label products have come a long way from their early reputation as plain, low-cost alternatives to national brands. Today, they represent a strategic pillar for retailers – offering differentiation, margin advantages and a way to build loyalty in an increasingly competitive grocery landscape. As inflation and economic uncertainty continue to influence consumer behavior, private […]
Posted inWholesaler/Distributor News, Feature, News, Southwest, West
GVH Distribution Conference Unites Grocery Leaders To Drive Innovation
Lubbock, Texas-based GVH Distribution recently welcomed wholesalers, retailers and vendors from across grocery to its annual conference in Coeur d’Alene, Idaho. Over four days, the industry partners combined business strategies with networking and social activities designed to strengthen relationships and spark innovation across the supply chain. “The GVH Customer and Vendor Conference is about much […]
Posted inIndependent Store News, Feature, Midwest, News
Chester’s Chicken Chuck Returns To Much Fanfare In Spencer, IN
A community event from 1940 was brought back recently as the Owen County Chamber of Commerce and Babbs Supermarket in Spencer, Indiana, hosted the Chester’s Chicken Chuck. The event, also held in partnership with the Owen County Community Foundation, Smithville and other local sponsors, took place on the courthouse lawn Sept. 6. In 1940, local […]
Posted inCorporate Store News, Feature, News, West
Sprouts Farmers Market Looking To Midwest, Northeast As New Growth Areas
Sprouts Farmers Market held its third quarter conference call Oct. 29, covering not only financial results but several other topics, including its plans around new store growth. By the end of this year, the Phoenix, Arizona-based grocer will have opened more stores than originally planned, and the pace will continue to ramp up, company executives […]
Posted inWholesaler/Distributor News, Feature, News, Southeast
PWADC Invests In Growth, Tech, People
Piggly Wiggly Alabama Distributing Co. is investing in technology, operations and personnel to support independent retailers and drive profitability, according to President and CEO Christopher Brown. The upgrades – including an upgraded buying system, warehouse technology and digital marketing support – are designed to strengthen the cooperative’s 242 stores and attract more independent grocers to […]
Posted inIndependent Store News, Feature, News, Southeast
Asheville, NC-based Earth Fare Looks Back On Helene, Continues Relief Efforts
One year after Hurricane Helene devastated western North Carolina, Asheville-based Earth Fare executives say the storm tested both the company and the community – and revealed the strength of partnerships forged during crises. Laurie Aker, director of marketing, described the experience as “literally like we were in ‘The Walking Dead.’ There was absolutely no communication.” […]