Beverage News | The Shelby Report
Posted inBeverage News, New Products, Packaging News, Southeast, Suppliers

The Coca-Cola Co. Expands Its Powerade Lineup, Updates Packaging

Powerade is expanding its product lineup for the first time in more than a decade with two new zero-sugar beverages. The company says they offer functional hydration solutions—plus a new packaging design—to meet the fast-changing needs of sport drink consumers.  The sports drink brand is kicking off the year with the launch of new packaging […]

Posted inDeli News, Bakery News, Beverage News, Grocery Store Equipment, Grocery Store Layout, Home Page Latest News, Independent Store News, Meat/Seafood/Poultry, Produce News, West

Big Bear Stater Bros. Has Grand Reopening After Extensive Renovations

Stater Bros. Markets has served the Big Bear community since 1980, and nearly 40 years later, its Big Bear location has been extensively renovated in response to requests from local residents and visitors seeking to take to the slopes. Located at 42171 Big Bear Boulevard, the store will continue to be led by Rick Jaeger, […]

Posted inSouthwest, Beverage News, Home Page Slider, Suppliers

Silk Introduces New DHA Omega-3 Plant-Based Beverage

Silk, America’s No. 1 plant-based beverage brand, is adding a DHA Omega-3 plant-based beverage to its product lineup. Joining the Silk Protein beverage portfolio is the new DHA Omega-3 pea, oat and almondmilk beverage. Silk DHA Omega-3 features a balanced blend of oatmilk, almondmilk and pea protein and is available in Original and Unsweetened Vanilla […]

Posted inPackaging News, Beverage News, Southeast, Suppliers

Milo’s Tea Unveils Updated Look For Its Packaging Labels

Milo’s Tea Co., maker of the best-selling tea item in the U.S., has unveiled a new look with an updated label on its packaging. The Birmingham, Alabama-based company says its new label reflects the heritage of the brand and highlights what is important to today’s consumers.   Milo’s says the new packaging reinforces founder Milo Carlton’s […]

Posted inBeverage News, Executive News, Home Page Slider, Southeast

Memorial Service Planned For Beverage Industry Veteran Robert Shircliff

On Jan. 2, 2020, Robert Thomas (Bob) Shircliff, 91, died at home, surrounded by family. The elder son of Thomas Maxwell Shircliff and the former Martha Somes, he was born in Vincennes, Indiana, on May 20, 1928. Mr. Shircliff graduated from Culver Military Academy in 1946, and earned a bachelor’s degree in marketing from Indiana […]

Posted inBeverage News, Home Page Slider, Southwest, Suppliers, Women In The News

BuzzBallz Ends 2019 By Reaching Million Case-Year Milestone

BuzzBallz LLC made company history by selling more than one million cases of ready-to-drink (RTD) cocktails in a one-year span. The company says RTD cocktails are a growing trend BuzzBallz are 15 percent alcohol by volume (ABV) and made with all-natural juices and creams, providing the craft cocktail taste on the go. “I believe customer […]

Posted inBeverage News, Home Page Slider, Northeast, Suppliers

Truly Hard Seltzer Launches Truly Lemonade Hard Seltzer

Truly Hard Seltzer launched its Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice. Hitting shelves now, four styles of Truly Lemonade will be available nationwide in 16-oz. and 24-oz. single-serve cans of Original Lemonade, and a variety 12-pack featuring Original Lemonade, Black Cherry Lemonade, Mango Lemonade and […]