PepsiCo is introducing a new corporate brand identity, one the company says “reflects who we are now and the future we’re building together.” “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said […]
Category: Beverage News
Posted inBeverage News, National, News
Fanta Partners With Horror Icons For Global Halloween Campaign
Fanta is celebrating the spooky season by partnering with Universal Pictures and Blumhouse for its biggest global Halloween campaign, which features four horror characters on collectible packaging. The campaign brings a cast of horror movie characters to cinema and retail experiences and influencer-driven social media content. The Fanta Halloween Collection includes a new, limited-edition berry […]
Posted inWholesaler/Distributor News, Beverage News, KeHE Distributors, Midwest, News
KeHE Distributors Expands Partnership With Total Wine & More
KeHE Distributors has expanded its distribution partnership with Total Wine & More, an independent retailer of wine, beer and spirits. What began as a regional initiative has evolved into a nationwide program, with KeHE serving as the primary distributor for Total Wine’s specialty grocery categories across all 283 superstores in 29 states. This strengthened relationship will […]
Posted inBeverage News, National, News
Keurig Dr Pepper To Acquire JDE Peet’s, Split Into Two Companies
Keurig Dr Pepper has announced its intention to acquire JDE Peet’s in an all-cash transaction that also will combine KDP’s Keurig with JDE Peet’s portfolio of coffee brands. After the acquisition closes, Keurig Dr Pepper plans to separate into two independent, U.S.-listed publicly traded companies – Beverage Co. and Global Coffee Co. The acquisition of […]
Posted inBeverage News, News, Southeast
The Coca-Cola Co. Highlights Growth, Future Plans In Annual Report
Atlanta-based The Coca-Cola Co. released its second quarter results July 22, highlighting its growth in the past quarter as well as plans for a new beverage option featuring U.S. cane sugar. “Amid a shifting external landscape in the second quarter, the ability of our system to stay both focused and flexible enabled us to stay […]
Posted inCorporate Store News, Beverage News, News, Northeast
Giant Eagle, Sparkling Ice Support Military Vets, Their Service Dogs
Giant Eagle Inc. and Talking Rain Beverage Co., the makers of Sparkling Ice, are partnering to spread awareness about the value of service dogs for military veterans with PTSD and other hidden wounds. “At Giant Eagle, we continually look for ways to support the communities we serve, and we know that for some U.S. veterans […]
Posted inOnline Grocery Technology, Beverage News, C-Store News, National, News
Swiftly, Circle K Launch Convenience Retail Alcohol Cashback Program
Swiftly has rolled out the largest alcohol cashback program in U.S. convenience retail, in partnership with Circle K. Currently live in more than 4,300 Circle K stores across 31 states, the program offers legal-age shoppers digital cashback rebates on beer, wine and spirits – delivered after purchase. The program is powered by Swiftly’s proprietary rebate […]
Posted inBeverage News, News, Southeast
Coke Florida Holds Grand Opening For Distribution Center In Tampa
Coca-Cola Beverages Florida (Coke Florida) recently held a grand opening for its new Tampa Distribution Center and Fleet Facility, a more than $300 million investment that encompasses a 156-acre site at U.S. 301 and the Selmon Expressway. The 800,000-square- foot automated warehouse facility and 250,000-square-foot fleet maintenance facility were built using contractors and vendors based […]