Ascent, a sports nutrition company based in Denver, Colorado, has launched Recovery Water, a water-based beverage that pairs protein with electrolytes to help athletes recover post-workout. It is made using Ascent’s proprietary native whey protein formulation process. Ascent Recovery Water contains 20g of fast-digesting native whey protein and 2.5 grams of naturally occurring Leucine to […]
Category: New Products
New grocery product announcements from suppliers and brands in every department.
Browse the latest launches in New Grocery Products.
Kite Hill Launches Two New Plant-Based Platforms
Kite Hill, a San Francisco Bay Area plant-based food company, recently launched two new products, including a line of coconut milk-based yogurts and a plant-based sour cream. “Kite Hill is an amazing brand with a really strong and loyal following that continues to grow every day,” said Rob Leibowitz, CEO. “Our passionate consumers and retail partners […]
Honey Bunches Of Oats Launches New Frosted Cereal, Whimsical Ads
The Honey Bunches of Oats brand has expanded its lineup to include the new Honey Bunches of Oats Frosted cereal. The new cereal medley adds a frosty layer of sweetness to Honey Bunches of Oats flakes, which are then paired with the brand’s granola bunches. “The Honey Bunches of Oats brand is known for delicious […]
Brands Join McCormick For Grill Mates Turkey Breast Tenderloins
The Honeysuckle White and Shady Brook Farms brands have joined with McCormick to introduce a new co-branded product, Grill Mates Marinated Turkey Breast Tenderloins. Available in two flavors, Montreal Turkey Seasoning and Southwest Style Chipotle, the tenderloins will be in select retail locations starting this month. The companies said Grill Mates Marinated Turkey Tenderloins were […]
Joffer Beverage Co. Rolls Out Jelly Belly Sparkling Water
In a new licensing agreement, Joffer Beverage Co. is bringing the flavors of Jelly Belly jelly bean candies to flavored sparkling water. The launch will include eight varieties: French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon. Each flavor has two ingredients: carbonated water and natural flavors with no […]
Butterball Launches Its New Premium Snacking Line
Over the past two years, Butterball says it has emphasized a renewed focus on innovation in the turkey space with a newly created innovation team to focus solely on new product development and identifying unmet consumer needs in the turkey space. “There has been a significant demographic shift in recent years and the buying power […]
The Coca-Cola Co. Expands Its Powerade Lineup, Updates Packaging
Powerade is expanding its product lineup for the first time in more than a decade with two new zero-sugar beverages. The company says they offer functional hydration solutions—plus a new packaging design—to meet the fast-changing needs of sport drink consumers. The sports drink brand is kicking off the year with the launch of new packaging […]
Tyson Teams Up With Instant Brands To Offer Instant Pot Kits
The Tyson Brand and Instant Brands Inc.—creator of the multicooker, the Instant Pot—have teamed up to create the brand-new Tyson Instant Pot Kits. Designed to cook in 20 minutes, these fully prepped kits have everything needed for a meal, including Tyson 100 percent all-natural chicken made with no antibiotics ever, as well as premium long-grain rice and sauces. […]
Frito-Lay Launches Cheetos Popcorn In Stores Nationwide
Frito-Lay has a new snack for Cheetos fans to enjoy in the new year: popcorn. Cheetos Popcorn marks the first time ever that popcorn has been infused with Cheetle, the orange and red dust Cheetos is known for. Cheetos’ new ready-to-eat popcorn brings the taste of the iconic Cheetos seasoning to one of America’s snacking favorites, […]
Impossible Foods Debuts Impossible Pork, Impossible Sausage At CES
This week at the International Consumer Electronics Show (CES), Impossible Foods is serving up Impossible Pork Made from Plants and Impossible Sausage Made from Plants—the startup’s first all-new products since the blockbuster Impossible Burger debuted in 2016. Impossible Pork Impossible Pork is a gluten-free, plant-based ground meat that can be used in any recipe […]
Doritos Launches Flamin’ Hot Limon And New Cool Ranch Flavors
Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is introducing two new flavors: Flamin’ Hot Limon and an enhanced Cool Ranch. “Doritos is known for making bold, innovative moves—whether it’s new movie partnerships, e-sports tournaments, an ad without logos and, of course, new flavors,” said Leslie Vesper, senior director of marketing for Frito-Lay […]
Soylent Launches Energy Drink For Mind And Body
Soylent Nutrition, Inc., the makers of Soylent drinks, powder and Soylent Squared, has launched Soylent Stacked, which the Los Angeles-based company is calling the first complete energy drink to fuel the mind and body. Soylent says the new 11-oz. ready-to-drink product contains complete nutrition in the form of plant protein, healthy fats, slow-burning carbs and essential […]
Floyd’s Spiked Debuts Spiked And Chillin CBD Cherries
Floyd’s Spiked Beverages recently debuted its Spiked and Chillin CBD cherries at the NBWA Show in Las Vegas. Floyd’s Spiked Cherries are infused with alcohol from cold brew fermented sugar, while Floyd’s Chillin Cherries offer 125mg of plant-based (CBD) cannabinoids with 0.0 percent THC. These Colossal Maraschino Cherries are grown and handpicked in the USA. […]
Lehi Mills Launching Its First-Ever Vegan Line Of Mixes
Lehi Mills, a family-run mill located in Lehi, Utah, is launching its first-ever line of vegan mixes. The product line includes a vegan pancake/waffle mix, vegan brownie mix and vegan raspberry muffin mix. Starting early 2020, Lehi Mills customers will find the new vegan products on the company website and on Amazon. Shortly after the […]
Molly’s Marvelous Cloth Launches In U.S. And Canada
Molly’s Marvelous Cloth, a reusable, machine-washable cleaning cloth has debuted in Walmart, CVS and Staples stores in the United States and Canada. The cloth requires no chemicals—just water. Consumers just have to wet it, wring it and wipe. Molly’s Marvelous says the fine texture of the products makes it ideal for use as streak-free microfiber […]
Tommy’s Superfoods Debuts Two Whole-Plant-Based Frozen Products
Tommy’s Superfoods, has introduced two new plant-based products: Asian Fusion and Cauliflower & Purple Sweet Potatoes. All of Tommy’s veggie blends begin with whole vegetables, minimally processed and seasoned with all-natural, hand-crafted seasoning blends and fresh herbs. All of the company’s products are certified vegan, non-GMO and low sodium (by FDA standards). Asian Fusion is […]
SipCozy Launches Alcohol-Removed, Hemp-Infused Rosé Wine
SipCozy, a new infused beverage developed by and for women, has launched one of the world’s first alcohol-removed, hemp-infused rosé wines. Created with the lifestyles of modern Millennial women top of mind, the company says its dealcoholized grenache blend rosé combines the relaxation and potential wellness benefits of cannabis without the intoxicating effects of tetrahydrocannabinol […]
Vitafusion Debuts CBD Gummies Featuring Full-Spectrum Hemp Extract
Gummy vitamin brand Vitafusion has added CBD from full-spectrum hemp extract gummies to its lineup of gummy vitamins. This new product line features CBD from full-spectrum hemp extract and other natural phytocannabinoids. The product line is now available for purchase at vitafusioncbdhemp.com and at select retailers. “As CBD explodes in popularity, the market has become flooded […]
Kellogg’s Releases Disney’s ‘Frozen 2’ Cereal, Waffles, Snacks
To coincide with the recent release of “Frozen 2” in theaters, Battle Creek, Michigan-based Kellogg Co. teamed up with Disney to offer a new “Frozen 2”-inspired cereal, “Frozen 2”-themed classic Kellogg’s snacks and breakfast waffles, along with specially marked in-pack giveaways and a movie snack cash offer. The new Disney’s “Frozen 2” Kellogg’s cereal features sweet O’s, […]
