As a result of consumer fanfare surrounding a recent limited time offering, Heinz Ketchup Blended with Balsamic Vinegar will join the brand’s standard line-up of ketchup offerings. The product is the first new flavor from Heinz Ketchup in nearly a decade. Heinz Ketchup Blended with Balsamic Vinegar uses traditional Heinz variety tomatoes and Heinz’s special […]
Category: New Products
New grocery product announcements from suppliers and brands in every department.
Browse the latest launches in New Grocery Products.
HumanKind Water Wins Walmart’s ‘Get On The Shelf’ Contest
Walmart has announced the final winners of its Get on the Shelf contest, HumanKind Water, PlateTopper and SnapIt Eyeglass Repair Kit. More than 4,000 inventors, entrepreneurs and small businesses from across the country entered the contest with video submissions for products ranging from household wares and children’s toys to organic food and green items. More […]
Arbor Mist Launches Frozen Wine Cocktails
America’s No. 1 wine with fruit brand, Arbor Mist®, ushers in spring with the announcement of a new and innovative way to enjoy its great-tasting wines: frozen. Known for its crisp and refreshing wines with natural fruit flavors, Arbor Mist is introducing three easy to enjoy frozen wine cocktails in single-serve 10-oz. pouches—Blackberry Merlot, White […]
Tennis’ Serena Williams Helped Develop ‘Sleep Sheets’
U.S. tennis star Serena Williams is part of the team that developed Sleep Sheets® dissolvable strips, a new natural sleep aid designed to support one’s natural sleep cycle. Williams, who has struggled sleeping for years, worked with scientists and Sheets Brand partners to develop a product with only natural active ingredients. Each Sleep Sheet contains […]
New Functional Brews Set To Roll Out For Bean & Body Coffee
Good just got better with the introduction of three new flavors from Bean & Body Coffee, an ultra-premium RTD functional coffee blend. The flavors joining the current line-up are Vegan, Horchata and Coconut. “We are really excited about the new flavors and what they will bring to the category,” said Erin Kelly, VP of marketing […]
IHOP Brings Full Line of Syrups to Grocery Shelves
IHOP has launched IHOP at Home® Syrups, a full line of syrups featuring Original, Lite, Sugar Free, as well as signature Rooty Tooty Fresh ’N Fruity® Strawberry and Rooty Tooty Fresh ’N Fruity Blueberry. “The launch of our new IHOP at Home Syrups marks another phase in our strategy to further bring IHOP awareness to […]
Wonka Dives Into Super Premium Ice Cream
Wonka™ Ice Cream is a “scoopendous” line of flavors inspired by the beloved novel featuring Willy Wonka. The all-new super premium ice cream line swirls together unexpected combinations of flavors, textures and ingredients—in inverted cartons. “Imagination drives everything the Wonka brand does, and our new ice cream line captures this ingenious spirit and whimsy for […]
Luna Introduces New Fiber Line
Luna® Fiber is a new high-fiber snack that provides the essential nutrients women need most. The soft-baked and fruit-filled bar is designed to curb hunger and satisfy women’s cravings between meals. “Most women want more fiber, but we found that women cite taste as the top barrier to eating more of it,” said Paula Connelly, […]
Tropicana Trop50 Grows Line Of Fewer-Calorie Offerings
Tropicana Trop50 is introducing innovative offerings, including a new platform that combines fruit juice goodness with tea, and a new exotic red orange flavor. • Trop50 Juice with Tea is a new line that offers fruit juice goodness with 50 percent fewer calories, now with tea. These refreshingly different juice with tea combinations are made […]
Differentiating The Dairy Case: Benelact Launching New Line
Benelact Dairy is introducing the world’s first all-natural, reduced cholesterol dairy foods. At the FMI 2012 show in Dallas, Texas, April 30-May 3, the company will launch a line of butter and several cheese varieties with one-third less cholesterol than traditional butter and cheese. Branded and private label products are available globally. Benelact Dairy foods […]
Popsicle Unveils The Yosicle
Lots of unexpected combinations have turned out to be winning success stories, like chocolate and peanut butter, bacon and dates, or blue cheese and steak. The list goes on and, at Popsicle®, it now includes Yosicle(TM). Yosicle is the iconic brand’s latest introduction that combines the classic taste of Popsicle pops with the creamy deliciousness […]
Sunbelt Bakery Adds New Cereal To Lineup
Sunbelt Bakery, the makers of nutritious snacks and cereals, has added “Simple Granola” cereal to its line of preservative free granola cereals. “We are committed to giving consumers cereals that deliver a bakery-fresh taste and are completely preservative free,” said Sunbelt Bakery Brand Manager Jeff Badger. “Simple Granola does that and is perfect for eating […]
New Odwalla Smoothies For Kids Now Available
Odwalla is introducing a new line of lunchbox-suitable, not-from-concentrate smoothies, giving parents a great new option to serve their families. With a smooth texture, new Odwalla Smoothies For Kids come in three kid-friendly flavors: Strawberry Banana Jungle™, Mango Pineapple Island™ and Grape Berry Prairie™. Each of the new smoothies is gluten-free, 100 percent juice with […]
Frankly Fresh Introduces Hummus Cocktails & Smoothies
Frankly Fresh™, a Cedarlane® Natural Foods company, is revolutionizing hummus dips with a combination of fresh, unconventional flavors and all-natural ingredients. The brand is introducing Hummus Cocktails & Hummus Smoothies—garden-fresh, healthy, flavor-packed party dips—to an increasing number of grocers just in time for spring break, summer pool parties and more. Four flavors of Frankly Fresh’s […]
Four Loko Debuts Three New Flavors
Chicago-based Phusion Projects LCC has announced the arrival of its latest Four Loko XXX Limited Edition flavor—Strawberry Lemonade—and two new Four Loko flavors, Coco Loko and Peach. The three products will begin appearing on store shelves later this month. Strawberry Lemonade replaces the current Four Loko XXX Limited Edition flavor, Blueberry Lemonade. Four Loko’s XXX […]
Magnum Ice Cream Partners With Fashion Brand To Unveil The Mini
“Mini” will be the must-have this season as Magnum®—a super-premium ice cream—partners with sophisticated, yet playful, fashion brand alice + olivia and its founder Stacey Bendet to introduce new Magnum® Mini ice cream bars, now available at grocery retailers nationwide. Bendet will draw inspiration from the dainty but decadent Magnum Mini to design an original […]
Cedarlane Bringing Burrito Bites Exclusively To Kroger
Dedicated to bringing innovative options to the natural and organic convenience foods industry, Cedarlane® Natural Foods Inc. is introducing its new product line of quick, easy and “snackable” Burrito Bites, available exclusively at Kroger stores in early May. A leading producer of award-winning natural and organic frozen and fresh foods, Cedarlane offers healthy and quick […]
Skinny Cow Offers New ‘Slimited’ Editions Shake-Stirs
The Skinny Cow® brand is unveiling a new product that will make afternoon snack time that much better—Skinny Cow Slimited Editions(TM) Shake-Stirs(TM) product. Just add skim milk, wait one minute then stir for a delicious, refreshing low fat frozen shake. Best of all, the shakes are created in an all-inclusive cup—no blender needed. Each single-serve […]
Grey Goose Rolls Out Cherry Noir Flavored Vodka
Grey Goose® has launched its first new flavor in five years, Grey Goose Cherry Noir. Grey Goose Cherry Noir is a masterful blend of Grey Goose Vodka and the finest cherries including rare black cherries handpicked in French Basque Country. Grey Goose Cherry Noir Flavored Vodka has already caught the attention of celebrities and influencers […]
Consumers Help Alexia Foods, Tyler Florence ‘Reinvent A Classic’
For the second year in a row, Alexia Foods, a line of premium all-natural side dishes, and celebrity chef Tyler Florence invited consumers nationwide to have their culinary opinions heard by voting for the next great French fry flavor in the brand’s “Reinvent a Classic” campaign. The winning fry flavor, Bruschetta Waffle Fries, created by […]
