Unsurprisingly, the biggest challenge for Fayetteville, Georgia-based 3Bros Stroopwafels was generating sales during a time of uncertainty – the COVID-19 outbreak. “In March, we had just finished building our commercial bakery in Fayetteville,” said Leslie Vliegen, who owns 3Bros with husband Guido. “We entered the market at a particularly difficult time. Fortunately, our stroopwafels are […]
Author Archives: Shelby Report Staff

The Shelby Report newsroom covers the grocery industry for retailers, wholesalers and suppliers. Staff reports include store openings, executive appointments, company announcements and industry event coverage. Since 1967, The Shelby Report has covered supermarkets, grocery chains and independent grocers through five regional editions.
Mtn Dew Partners With Burton Snowboards On One World Project
Mtn Dew and Burton Snowboards have united to launch One World, a partnership that brings both brands together around shared values of creativity, progression and sustainability in an effort to inspire others to reduce their impact. The One World project includes a full-length feature film and a limited-edition capsule collection of hard and soft goods. […]
Merit Logistics Promotes Vern Malpass To Chief Operating Officer
Merit Logistics, a San Juan Capistrano, California-based national third-party warehouse services provider, has appointed Vern Malpass to chief operations officer (COO). Effective immediately, Malpass will oversee Merit Logistics’ operations, safety and business development divisions. As Merit Logistics’ new COO, Malpass will apply expertise gained from over 20 years of hands-on warehouse and logistics experience. “I […]
Market Profile: Great American Cobbler Co. Helps Farmers Sell Crops
by Mary Margaret Stewart / staff writer The Great American Cobbler Co. – a majority woman-owned, family-owned, American-owned cobbler and pot pie business – is new to Homerville, Georgia. But it’s not new to the state – actually, far from it. Member/manager of GACC Russ Goodman is a seventh-generation South Georgia blueberry farmer. One of […]
Ahold Delhaize’s Giant Food Makes Decisions Regarding Pension Plans
Ahold Delhaize has concluded negotiations by its U.S. subsidiary, Giant Food, regarding certain of its multi-employer pension plans. Giant Food, UFCW Locals 27 and 400 and the Pension Benefit Guaranty Corp. have reached an agreement on Giant Food’s funding obligations with respect to two multi-employer pension plans: The Food Employers Labor Relations Association and United […]
CGA Promotes Nate Rose To Senior Director Of Communications
The California Grocers Association has promoted Nate Rose from director of digital communications to senior director of communications, effective immediately. Rose will assume responsibility for all CGA communications including California Grocer magazine editor and media relations coordinator, following the retirement of Dave Heylen, VP of communications. Heylen retired Dec. 31, after more than 33 years […]
Pebbles Cereal Includes Fans In Celebration Of Its 50th Birthday
Inspired by the iconic TV show, “The Flintstones,” Pebbles Cereal became the first-ever brand created around a media character in 1971. To celebrate its 50th birthday in 2021, the cereal brand will surprise fans by giving them presents throughout the year. “Fruity and Cocoa Pebbles cereals have been bringing kids and kids-at-heart fun and happiness for […]
Hershey Brings New Treats For Valentine’s Day And Easter
To kick 2021 off right, Hershey, Pennsylvania-based Hershey is launching new Valentine’s and Easter innovations. This launch comes as Hershey’s iconic brands unveil new products that feature some twists on classic flavors and shapes. For Valentine’s Day, Hershey’s has created Hershey’s Kisses milk chocolate Meltaway Roses, Hershey’s milk chocolate Bear, Hershey’s Hugs & Kisses Heart Box, Reese’s Peanut Butter Rose and Reese’s Big […]
Kellogg And Little Debbie Team Up To Make Oatmeal Cream Pie Cereal
A maker of breakfast cereals is teaming up with America’s No. 1 selling snack cake to transform the childhood treat into Kellogg’s Little Debbie Oatmeal Creme Pies Cereal. Breakfast and creme pie fans alike can now experience the iconic treat at their breakfast table — just in time for the original Little Debbie snack cake’s 60th anniversary. Crispy […]
Market Profile: KJ’s Markets Grows With Help Of State Group, Sister Store
by Mary Margaret Stewart / staff writer KJ’s Markets began in 2006. One location at a time, the grocer has built 18 stores in Georgia and South Carolina. Operating in two states, especially during the COVID-19 pandemic, has been easier with the help of the Georgia Food Industry Association and the Carolinas Food Industry Council. […]
Market Profile: Reynolds Foodliner Team ‘Wants To Get It Done’
Asked what he believes sets Reynolds Foodliner apart from its competitors, President Tom Coogle proclaimed it the “easiest question anyone has ever asked me.” “It is our people,” he continued. “We have got a team that wants to get it done. And I think the reason we built that is because we’re focused on bettering […]
Market Profile: Restaurant Shutdowns Boosted NM’s Independent Grocers
by Mary Margaret Stewart/staff writer The first two to three months of the pandemic “went pretty crazy” in New Mexico’s grocery industry, said Breck Stewart, executive director of the New Mexico Grocers Association. A stressed supply chain and panic buying left shelves bare. That craziness, however, was good for the industry. “The grocery business has […]
McCormick Acquires FONA International And Some Affiliates
McCormick & Co. Inc., a global leader in flavor, has purchased 100 percent of the shares of FONA International LLC and certain shares of its affiliates. FONA is a leading manufacturer of clean and natural flavors providing solutions for a diverse customer base across various applications for the food, beverage and nutritional markets. Hunt Valley, […]
Vie-Del Acquires Constellation Brands And Canandaigua Concentrate
Vie-Del Co., the oldest family-owned grape processor and supplier of bulk juices, concentrates, brandy, wine and spirits in California, has announced the completion of the acquisition of the Canandaigua Concentrate High-Color Concentrate and standard grape concentrate business lines from Constellation Brands U.S. Operations Inc. The transaction was approved by the Federal Trade Commission on Dec. […]
Market Profile: Toucan Caters To Las Cruces As ‘Crossover Grocery’
Baur family specialty store known for its array of local offerings by Mary Margaret Stewart / staff writer In 2005, Bob Baur and his former business partner decided to open Toucan Market, a specialty natural grocer in Las Cruces, New Mexico. There was no other store like it in the area, so Baur left Albertsons after […]
Market Profile: Food Depot Content To ‘Expand By Opportunities’
by Mary Margaret Stewart / staff writer The year 2021 will mark EVP of Food Depot Jamey Leseueur’s 40th year with the company. He started in high school, worked through college and never left. “I’ve loved every minute of it,” he said. Asked what’s kept him there, he said he enjoys the dynamics. “This industry, […]
Hormel Foods And Acclaimed Chefs Reveal Top Food Trends For 2021
Hormel Foods Corp., a global branded food company based in Austin, Minnesota, is helping culinary enthusiasts around the world welcome 2021 with a round-up of food trends to expect in the new year. “It’s no surprise that comfort food, sourdough bread and whipped coffee had big moments this past year, as people hunkered down and […]
Verus International Enters Into Agreement With Game On Foods
Verus International and its wholly owned subsidiary, Big League Foods, have entered into a letter agreement with ACG Global Solutions and Game on Foods. For certain consideration, BLF has agreed to sell, transfer and assign all of its rights, title and interest in and to all of BLF’s assets to Game on Foods. Under this […]
Kroger Partners Present $75,000 To Atlanta Community Food Bank
Kroger partners have presented a total of $75,000 to the Atlanta Community Food Bank. The funds for the donations were raised through sales promotions with a percentage donated to local charities. The donation was made at a check presentation ceremony earlier this week. “Hunger in the United States has grown significantly this year – now […]
Mosaic And BioConsortia Collaborate On Nitrogen-Fixing Microbial Product
The Mosaic Co. and BioConsortia Inc. have entered into a collaboration to develop and launch nitrogen-fixing microbial products for corn, wheat and other major non-legume row crops. Modern agriculture depends on nitrogen fertilizers as an essential tool to grow the major food crops, with over 100 million tons applied each year to help produce half […]
