In an unpredictable year driven by pandemic challenges, Prairie Farms Dairy closed 2020 with significant volume growth in nearly all dairy categories at grocery stores and other retail outlets. This was partially driven by the sizable change in eating-at-home versus away-from-home habits consumers developed during the pandemic. Prairie Farms’ product portfolio offered consumers everything they […]
Author Archives: Shelby Report Staff

The Shelby Report newsroom covers the grocery industry for retailers, wholesalers and suppliers. Staff reports include store openings, executive appointments, company announcements and industry event coverage. Since 1967, The Shelby Report has covered supermarkets, grocery chains and independent grocers through five regional editions.
Vital Farms Enters National Foodservice Partnership With Acosta
Vital Farms, a Certified B Corporation that offers a range of ethically produced pasture-raised foods nationwide, has partnered with Acosta Foodservice, a U.S. foodservice sales and marketing agency in the consumer-packaged goods industry. Acosta will represent Vital Farms’ national U.S. foodservice distribution. “Expanding our foodservice distribution is an important pillar of our growth strategy,” said […]
Dollar General Commits To Join Beyond The Bag Initiative
Goodlettsville, Tennessee-based Dollar General has committed to join the Consortium to Reinvent the Retail Bag as its Value Sector lead partner. The Consortium, through its Beyond the Bag Initiative, aims to identify, test and implement viable design solutions that can more sustainably serve the purpose of the current plastic retail bag. The Center for the Circular Economy […]
The Pie Hole Now Open At Gelson’s In Santa Monica, California
The Pie Hole, the fastest growing pie and coffee shop in the nation, has partnered with Gelson’s Markets to open the first The Pie Hole Bakery inside the grocery chain’s Santa Monica, California store. “Our first retail grocery unit within Gelson’s is an exciting development for brand, especially with the high economic consumer demand for […]
Hy-Vee To Receive More COVID-19 Vaccines Through Federal Program
The Centers for Disease Control (CDC) released its Federal Retail Pharmacy Program for COVID-19 Vaccination partners, and Hy-Vee has been named a national partner in both Iowa and South Dakota. The Federal Retail Pharmacy Program is a collaboration between the federal government and 21 national pharmacy partners as well as independent pharmacy networks to increase […]
GrocerKey Raises $2.4 Million From 18 Private Investors
Madison, Wisconsin-based GrocerKey, an e-commerce company providing white label technology to grocery retailers, has released the closing of a $2.4 million equity round. The equity round in GrocerKey included a total of 18 private investors, including many who had invested previously. The company stated the proceeds will be used for continued enhancements to its platform and […]
PepsiCo Names David Flavell EVP, General Counsel And Corp. Secretary
PepsiCo Inc. has appointed David Flavell as EVP, general counsel and corporate secretary. Flavell, PepsiCo’s current SVP, deputy general counsel and chief compliance and ethics officer, will succeed Dave Yawman, who departs after more than 22 years of service to pursue other interests. Flavell will begin his new role on March 1, with Yawman staying on in the […]
Whole Foods Celebrates Valentine’s Day With Virtual Cooking Classes
Whole Foods Market, headquartered in Austin, Texas, has released “Gourmet Date for Good,” a series of three virtual live cook-along events to celebrate Valentine’s Day weekend at home in three unique ways. Organized by Whole Foods Market and hosted by comedian Heather McMahan, actress Tabitha Brown and comedian Matt Bellassai, each event is designed for […]
Applications Open For United Fresh Produce Industry Leadership Program
The application period has opened for Class 26 of the United Fresh Produce Industry Leadership Program. Since its inception in 1995, more than 250 produce industry professionals have graduated from this exclusive program. Founding sponsor is Corteva Agriscience. “This year, as we celebrate the 25th anniversary of this one-of-a-kind program, I invite our alumni and […]
Cadbury Bunny Tryouts Are Back And 2020 Winner Is Guest Judge
Cadbury, America’s top Easter brand based in Hershey, Pennsylvania, is inviting “pawrents” nationwide to enter their household pets in the third annual Cadbury Bunny Tryouts, with entries open through March 1. Cadbury brand is calling on a past winner – Lieutenant Dan – to kick the competition into high gear as he acts as a 2021 “guest judge.” Lieutenant Dan will help narrow down the […]
Urban Pie Pizza Co. Now Available At Whole Foods
Urban Pie Pizza Co., a brand manufactured under the Palermo Villa Inc. umbrella, is now available nationwide at Whole Foods stores. Three of the brand’s Thin Artisan Crust line will be sold at Whole Foods for a suggested retail price of $8.99 every day. They are: Pesto: Pesto, Mozzarella, Cherry Tomatoes, Basil, Romano, Provolone and […]
Zatarain’s Partners With Chefs To Create New Recipes For Mardi Gras
This Carnival season will be a little different without Mardi Gras floats rolling down St. Charles Avenue, tossing beads and favors to big crowds of families and friends gathered to celebrate along the parade routes. But the spirit of Mardi Gras — fun, family and food — is more than just the fanfare. Zatarain’s Smoked […]
Giant Food Teams Up With P&G To Launch Homegating Experience
Landover, Maryland-based Giant Food has teamed up with Procter & Gamble to provide customers with all the resources they need for the ultimate homegating experience on Giant Food website. The site features exclusive game day recipes, from sweet to savory, by celebrity chef and restaurateur Tiffany Faison, as well as shopping lists and videos to […]
King’s Hawaiian And Guy Fieri Join Forces To Take Foodies To Flavortown
King’s Hawaiian has entered into a year-long partnership with chef, restaurateur and New York Times Best Selling author Guy Fieri. The partnership will showcase King’s Hawaiian as an essential part of every sandwich. The multi-million-dollar campaign, the company’s first omnichannel marketing campaign with a celebrity spokesperson, will feature Fieri in TV commercials and online advertising, a digital […]
Meat And Poultry Workers COVID-19 Case Rates Lower Than Average
New analysis of independent data show that reported new COVID-19 infection rates among meat and poultry workers are 60 percent lower than in the general U.S. population and two-thirds lower than case rates in the sector in May 2020. According to data from the Food and Environment Reporting Network (FERN), the meat and poultry sector was reported […]
Pure Flavor Receives International Taste Award for New Cloud 9 Tomato
Greenhouse vegetable grower Pure Flavor is launching its Cloud 9 Bite-Sized Fruity Tomatoes. After extensive product trials and consumer taste testing, many are heralding the new tomato variety as an everyday snack game changer. “We taste hundreds of tomatoes every year searching for something special – unique colors, shapes, sizes, but most importantly flavor. From […]
Tyson Foods Tops Fortune’s World’s Most Admired Companies List
For the fifth consecutive year, Tyson Foods, one of the world’s largest food companies and a recognized leader in protein, ranks No. 1 on Fortune magazine’s list of the World’s Most Admired Companies in the Food Production category. The annual survey, conducted by Fortune and Korn Ferry, is given to top executives, directors and financial analysts to identify […]
PowerPlant Ventures Re-Acquires Zico From The Coca-Cola Co.
Los Angeles, California-based PowerPlant Ventures has acquired Zico coconut water from The Coca-Cola Co. PowerPlant Ventures, a growth equity investor, was co-founded and is co-led by Mark Rampolla, who is the brand visionary behind Zico, which he founded in 2004 and sold to The Coca-Cola Co. Terms were not disclosed. Rampolla first discovered coconut water and its […]
NACS Releases New Category Definitions, Numbering Guide
NACS has released the new NACS Category Definitions & Numbering Guide – Version 8.0 that reflects current market conditions. The new category definitions take effect in 2022 and mark the first major update since 2010. Category definitions provide a common language for retailers, suppliers and manufacturers to establish a framework for discussions about benchmarking and market performance […]
Mr. Peanut Donates $5 Million To Reward Acts Of Extraordinary Substance
A year after Mr. Peanut’s death and rebirth as Baby Nut, the 105-year-old legume is officially back with a new purpose to pay it forward to put more substance into the world. Mr. Peanut will search out the everyday actions by people to make someone’s day brighter and the world a little better. Beginning this week, Mr. […]
