It is a marketing truth that it requires a higher level of investment, as well as more effort, to attract a new customer than to keep one you already have. A direct marketing test run by South Carolina’s BI-LO supermarket chain earlier this year again proves that investing money to engage, excite and show you […]
Author Archives: Lorrie Griffith
Lorrie began covering the supermarket and foodservice industries at Shelby Publishing in 1988, an English major fresh out of the University of Georgia. She started as an editorial assistant and proofreader—and, in spite of herself, she still proofreads everything, everywhere. Over more than three decades with Shelby, she held a variety of editorial roles. After a detour into business development, she rejoined Shelby in June 2024. “It’s good to be back covering the greatest industry in the world,” she says.
Posted in, From the Editor, Shelby Content, Southeast
Tell Me—Do You Welcome Extreme Couponers?
I’ve wanted to ask a question of our retailer readers for some time now, and for reasons I will explain in a moment, I am posing it now: Do you have major coupon users that shop your store, and if so, do you welcome them or wish they would shop somewhere else? I would love […]