Kristen Cloud, Author at The Shelby Report - Page 88 of 137
Posted in, National, Perishables

Consumers Express Increased Desire For ‘Farm-To-Table’ In 2013

Consumer demand for “farm-to-table” will continue to grow in 2013 if shopper behavior matches responses to new research conducted for Plainville Farms turkey and FreeBird chicken. Shoppers said their motivation for wanting “farm-to-table” products is based on a belief that they are “fresher” (95 percent) and “healthier/more nutritious” (90 percent). More than 80 percent of […]

Posted in, National

NGA Promotes Munster, Ott To VP Roles

The National Grocers Association (NGA) has promoted Aileen Dullaghan Munster to VP of education and research and Matthew R. Ott to VP of membership and information technology. Munster previously served as director of education and research for NGA. She is responsible for setting strategy for education initiatives as well as the development and management of […]

Posted in, National, Suppliers

Seneca Foods Acquires Independent Foods

Seneca Foods Corp. has completed the acquisition of Independent Foods LLC. This business, based in Sunnyside, Wash., is a processor of canned pears, apples and cherries in the United States. Its product suite is sold via branded and private label items to the retail, foodservice and industrial markets. “We believe that these operations are a […]

Posted in, Marketing News, National

M&M’S Unveils New Marketing Campaign: ‘Better With M’

Mars Chocolate North America has introduced M&M’S Brand’s new integrated marketing campaign called “Better With M,” which includes a new 30-second television commercial that will air during the first quarter of Super Bowl XLVII. “‘Better With M’ showcases how M&M’S irresistible chocolate makes moments more fun and delicious,” said Roy Benin, chief consumer officer for […]

Posted in, National

C.H. Robinson, AARP Unveil Tropicana Clementines Packaging To Fight Hunger

C.H. Robinson Worldwide Inc., one of the world’s largest produce sourcing and logistics companies, has teamed up with AARP and AARP Foundation to support the Drive to End Hunger initiative by offering specially designed packaging on Tropicana clementines at retailers nationwide. Available on three-pound bags and five-pound race CARtons, the packaging will include imagery of […]

Posted in, National, West

Pamela’s Hires New Employees, Leverages Expertise After Expansion

On the heels of its $1 million bakery expansion earlier this year, Ukiah, Calif.-based Pamela’s Products continues to grow its expertise with two new hires, Business Manager Donna Williams and Sales and Marketing Coordinator Hannah Hershey. GM Alana Rouse also assumes a larger role at the 76,000-s.f facility, leading a 64-person team to build upon […]

Posted in, Beverage News, Marketing News, National

Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989

Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]