DLJ Produce
is bringing together Stater Bros. Markets, Winn-Dixie, Weis Markets and Bashas’ for its annual Razzle Dazzle Veterans Day promotion, which turns grape purchases into support for veterans, service members and military families.
From Oct. 1 through Veterans Day, Nov. 11, 5 cents from every pound of participating Razzle Dazzle brand grapes sold will be donated to a veterans organization. Each retail partnership guarantees a minimum contribution of $10,000, with the potential to generate up to $50,000 per retailer. The campaign raised more than $130,000 in 2025, a total the Fresno, California-based grower-shipper and its retail partners aim to exceed this year.
Each retailer’s promotion benefits a different organization:
- Stater Bros. supports the Reel Warriors Foundation through Stater Bros. Charities;
- Winn-Dixie benefits the USO;
- Weis Markets supports Paralyzed Veterans of America; and
- Bashas’ benefits Military Assistance Mission.
“Supporting veterans has always been about more than a promotion for our team – it is about recognizing their service and finding a meaningful way to give back,” said Bill Coombs, CEO of DLJ Produce. “We’re proud to work alongside retail partners that share this commitment and grateful to the shoppers whose participation helps us make a meaningful difference.”
Promotional grape bags and supporting in-store materials begin arriving in participating stores Oct. 1, with shoppers contributing simply by purchasing qualifying grapes during the six-week campaign.
“This partnership helps us bring veterans together through outdoor experiences that build camaraderie, strengthen personal connections and restore the sense of community many experienced while serving,” Joseph Hummel, co-founder and chairman of the Reel Warriors Foundation, and Chris Woodburn, vice chairman, said in a joint statement.
For 30 years, DLJ Produce has connected growers with retail and foodservice customers nationwide, marketing more than 300 conventional and organic produce items, including its year-round Razzle Dazzle premium table grape brand.
Related: Food City Partners With Petty Family For PVA Donation Drive