Lidl US will open a new grocery store at 7511 Leesburg Pike in Falls Church, Virginia, on Aug. 12, with a ribbon-cutting ceremony at 7:40 a.m. Regular hours will be 8 a.m.-9 p.m. daily.
The opening continues the discount grocer’s expansion in Virginia, home to its U.S. headquarters in Arlington. The store will carry the retailer’s private label products, global imports and fresh local produce.
Shoppers who use the Lidl Plus loyalty app can earn points on purchases and access member offers and personalized coupons. The company launched Lidl Plus in the U.S. on July 15. The store’s promotional cadence includes Wednesday Weekly Deals, a Friday-through-Sunday weekend sale on a rotating set of items, and Monday non-food offerings such as kitchenware, home decor and fitness gear.
The Falls Church location will feature Lidl’s in-store bakery, including its 49-cent butter croissants baked fresh daily, and the retailer’s Special Guest bakery program, which rotates four new baked goods each month.
Part of Germany’s Schwarz Group, Lidl operates about 12,900 stores in 32 countries. Lidl US opened its Virginia headquarters in 2015 and its first U.S. stores in 2017, and now operates more than 200 stores across nine East Coast states.