The Winn-Dixie Company and Coca-Cola Beverages Florida LLC (Coke Florida) have begun a new partnership to bring the Winn-Dixie 250 Powered by Coca-Cola race to Daytona International Speedway on Aug. 28.
The 2026 event marks the first time since 2008 that the Winn-Dixie name has appeared as the entitlement partner of the NASCAR O’Reilly Auto Parts Series race at Daytona, reconnecting the hometown grocer with one of racing’s most recognizable venues and traditions.
“NASCAR has long been part of the fabric of many communities we serve, and few traditions bring people together like race weekend at Daytona,” said Gayle Shields, chief merchandising and marketing officer for The Winn-Dixie Company.
“The Winn-Dixie 250 has created memorable moments for generations of racing fans, and now alongside Coke Florida, we’re proud to build on that legacy through experiences that bring customers, communities and fans together.”
In the weeks leading up to the race, customers can look for special Winn-Dixie 250 Powered by Coca-Cola displays and promotions in participating Winn-Dixie stores throughout Florida. The partnership includes high-impact merchandising and product offers, giving NASCAR fans everything they need to gear up – from tailgate-ready favorites to everyday essentials – through the Winn-Dixie Rewards program.
“As longtime partners serving communities across Florida, Coke Florida and The Winn-Dixie Company are proud to come together around an event that celebrates connection, camaraderie and community,” said Meena Sen, VP of marketing at Coke Florida.
“The Winn-Dixie 250 Powered by Coca-Cola creates memorable experiences for customers while showcasing the energy and tradition of NASCAR.”
The Winn-Dixie 250 Powered by Coca-Cola will take place Aug. 28 at Daytona International Speedway as part of NASCAR’s annual summer race weekend. For more information, visit daytonainternationalspeedway.com or call 1-800-PITSHOP.
About The Winn-Dixie Co.
The Winn-Dixie Company, based in Jacksonville, Florida, is a neighborhood grocer with deep roots across Florida and southern Georgia, guided by its purpose to feed and enrich the communities it serves.