The Winn-Dixie Co. has completed the conversion of eight Harveys Supermarket locations to the Winn-Dixie banner, unifying its store portfolio under one brand.
The newly converted stores are located in Jacksonville (three locations), Lake City, Lakeland (two locations), Ocala, and Folkston, Georgia.
“Completing these conversions is a defining milestone for The Winn-Dixie Company and an important step forward for the communities we proudly serve,” said Anthony Hucker, chairman and CEO of The Winn-Dixie Co.
“For more than a century, Winn-Dixie has been part of family meals, neighborhood traditions and everyday moments across Florida and southern Georgia. Today, we are building on that legacy with a reinvigorated brand, a renewed commitment to our customers and associates, and a clear focus on the future.”
The converted stores feature a refreshed look, expanded authentic Hispanic offerings, and enhanced selections across produce, deli, bakery, meat and seafood departments. Customers will also have access to Winn-Dixie’s Rewards program with weekly digital deals, BOGOs and Price Hold savings. The stores retain the same trusted local associates who have served their communities for years.
As part of the company’s commitment to Jacksonville, Winn-Dixie has agreed to invest $65 million over the next five years in its Store Support Center, neighborhood stores, and local workforce. The Winn-Dixie Company Gives Foundation also presented $100,000 in donations to local nonprofits supporting hunger relief, neighborhood revitalization, and community care.
Additional store openings are planned in Keystone Heights, Alachua, and Zephyrhills, with more locations being explored across Florida.
About The Winn-Dixie Co.
Based in Jacksonville, Florida, The Winn-Dixie Co. operates neighborhood grocery and liquor stores across Florida and southern Georgia, with more than a century of legacy serving local communities.