ShopRite is kicking off the summer soccer season with the launch of the “We Kick It Here Tour,” a family-friendly series of events bringing fan-focused celebrations to 23 ShopRite store locations across the Northeast.
The tour is timed to coincide with excitement around international soccer matches taking place in the region, including communities surrounding stadiums in East Rutherford, New Jersey, and Philadelphia.
Interactive Fan Zones at Select Stores
Running through July 19, the tour transforms participating ShopRite parking lots into interactive soccer fan zones. Activities include product sampling, giveaways, digital experiences such as face painting and personalized trading cards, and other soccer-themed fun designed to celebrate fan culture and community spirit.
“Soccer fans are gearing up for an unforgettable summer, and ShopRite is excited to help bring that energy to life with fun, family-friendly events close to home,” said Francisco Alberto, VP of sales and marketing for Wakefern Food Corp., the retailer-owned supermarket cooperative whose member families own and operate ShopRite stores. “Our We Kick It Here Tour is all about bringing people together – celebrating the spirit of the game while creating memorable moments for customers and the communities our stores proudly serve.”
Brand Partners
Participating brand partners include Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble, Tastiez, Chips Ahoy, Kellanova, Haleon, ICEE, Mission Foods, Coca-Cola, Apple & Eve, Solo Foods and Avocados from Peru. Each will power onsite activations and sampling opportunities throughout the tour.
Upcoming Tour Stops
Tour stops, which began June 5, take place on select Thursdays through Sundays at participating ShopRite locations. The following stops remain on the schedule:
• Staten Island, NY (ShopRite of Evergreen Plaza) – June 19, 2:30-6:30 p.m.
• Lawnside, NJ (ShopRite of Lawnside) – June 20, 11 a.m.-3 p.m.
• Yardley, PA (ShopRite of Yardley) – June 21, 11 a.m.-3 p.m.
• Carteret, NJ (ShopRite of Carteret) – June 25, 2:30-6 p.m.
• Huntington, NY (ShopRite of Huntington Commons) – June 26, 2:30-6:30 p.m.
• Wallington, NJ (ShopRite of Wallington) – June 27, 11 a.m.-3 p.m.
• Stamford, CT (ShopRite of Commerce Street) – June 28, 11 a.m.-3 p.m.
• Cinnaminson, NJ (ShopRite of Cinnaminson) – July 3, 2:30-6:30 p.m.
• Philadelphia, PA (ShopRite of Roosevelt Blvd.) – July 4, 11 a.m.-3 p.m.
• Wilmington, DE (ShopRite of Brandywine) – July 5, 11 a.m.-3 p.m.
• Bel Air, MD (ShopRite of Festival) – July 10, 1:30-5:30 p.m.
• South Plainfield, NJ (ShopRite of Hadley Commons) – July 12, 11 a.m.-3 p.m.
• Passaic, NJ (ShopRite of Passaic) – July 16, 2:30-6:30 p.m.
• Lincoln Park, NJ (ShopRite of Lincoln Park) – July 17, 2:30-6:30 p.m.
• Morristown/Cedar Knolls, NJ (ShopRite of Morristown) – July 18, 11 a.m.-3 p.m.
• Kearny, NJ (ShopRite of Kearny) – July 19, 11 a.m.-3 p.m.
About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, New Jersey, and the largest supermarket cooperative in the United States. With hundreds of ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, the company has donated $65 million to food banks since 1999. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $45 million to local organizations, hospitals and community groups.
[RELATED: Wakefern Awards $2M To 73 Organizations During ShopRite LPGA Luncheon]