ShopRite is kicking off the summer soccer season with the launch of the “We Kick It Here Tour,” a family-friendly series of events bringing fan-focused celebrations to 23 ShopRite stores inn the Northeast.
The tour is timed to coincide with excitement around international soccer matches taking place in the region, including communities near stadiums in East Rutherford, New Jersey, and Philadelphia.
Fan zones at select stores
Running through July 19, the tour transforms participating ShopRite parking lots into soccer fan zones. Activities include product sampling, giveaways, face painting and personalized trading cards.
“Soccer fans are gearing up for an unforgettable summer, and ShopRite is excited to help bring that energy to life with fun, family-friendly events close to home,” said Francisco Alberto, VP of sales and marketing for Wakefern Food Corp., the retailer-owned supermarket cooperative whose member families own and operate ShopRite stores.
“Our We Kick It Here Tour is all about bringing people together – celebrating the spirit of the game while creating memorable moments for customers and the communities our stores proudly serve.”
Brand partners
Participating brand partners include Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble, Tastiez, Chips Ahoy, Kellanova, Haleon, ICEE, Mission Foods, Coca-Cola, Apple & Eve, Solo Foods and Avocados from Peru. Each will offer onsite activations and sampling opportunities throughout the tour.
Upcoming
Tour stops, which began June 5, take place on Thursdays through Sundays. The following stops remain:
• Staten Island, New York (ShopRite of Evergreen Plaza) – June 19, 2:30-6:30 p.m.
• Lawnside, New Jersey (ShopRite of Lawnside) – June 20, 11 a.m.-3 p.m.
• Yardley, Pennsylvania (ShopRite of Yardley) – June 21, 11 a.m.-3 p.m.
• Carteret, New Jersey (ShopRite of Carteret) – June 25, 2:30-6 p.m.
• Huntington, New York (ShopRite of Huntington Commons) – June 26, 2:30-6:30 p.m.
• Wallington, New Jersey (ShopRite of Wallington) – June 27, 11 a.m.-3 p.m.
• Stamford, Connecticut (ShopRite of Commerce Street) – June 28, 11 a.m.-3 p.m.
• Cinnaminson, New Jersey (ShopRite of Cinnaminson) – July 3, 2:30-6:30 p.m.
• Philadelphia, Pennsylvania (ShopRite of Roosevelt Blvd.) – July 4, 11 a.m.-3 p.m.
• Wilmington, Delaware (ShopRite of Brandywine) – July 5, 11 a.m.-3 p.m.
• Bel Air, Maryland (ShopRite of Festival) – July 10, 1:30-5:30 p.m.
• South Plainfield, New Jersey (ShopRite of Hadley Commons) – July 12, 11 a.m.-3 p.m.
• Passaic, New Jersey (ShopRite of Passaic) – July 16, 2:30-6:30 p.m.
• Lincoln Park, New Jersey (ShopRite of Lincoln Park) – July 17, 2:30-6:30 p.m.
• Morristown/Cedar Knolls, New Jersey (ShopRite of Morristown) – July 18, 11 a.m.-3 p.m.
• Kearny, New Jersey (ShopRite of Kearny) – July 19, 11 a.m.-3 p.m.
About ShopRite
ShopRite is the registered trademark of Keasbey, New Jersey-based Wakefern Food Corp., the largest supermarket cooperative in the United States.
With hundreds of supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week.
Through its ShopRite Partners In Caring program, the company has donated $65 million to food banks since 1999. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has given $45 million to local organizations, hospitals and community groups.
[RELATED: Wakefern Awards $2M To 73 Organizations During ShopRite LPGA Luncheon]