Fresh Thyme Market, a Midwest-based better-for-you grocer, has added MyThyme Rewards Points to its loyalty program.
Designed with today’s cost-conscious shopper in mind, the new points system provides savings and added flexibility so customers can better manage the cost of their grocery baskets.
How the points work
As customers continue to prioritize value, MyThyme Rewards Points make it easier to stretch every dollar.
Shoppers will earn 10 points for every dollar spent, with no cap on points earned. Current members will be automatically enrolled in the new points system, with no action required to begin earning.
New customers can jumpstart their savings by earning 10,000 bonus points – a $10 value – when they sign up and spend $50.
Points can be redeemed through the Fresh Thyme app, with 5,000 points equating to a $5 coupon. The system offers a simple and rewarding path to future savings.
Flexible redemption
Customers have the flexibility to shop and save on their terms, choosing when and how to redeem their rewards.
Points can be redeemed in multiples of $5, $10, $15 or $20. They can also be combined with other savings opportunities, including weekly promotions and digital coupons, to maximize value on every trip.
Points are valid for 12 months and exclude purchases of beer, wine, liquor, gift cards, taxes, bottle deposits and THC/CBD products.
Liz Zolcak, president of Fresh Thyme Market, said the program reflects how customer shopping habits have shifted.
“We know our customers are being more intentional about how they shop for groceries, and they shouldn’t have to choose between value and quality,” Zolcak said. “This program is designed to meet them where they are, helping them save on their everyday groceries while still delivering the fresh foods, experience and sense of community they expect from us.”
Building on current loyalty benefits
The addition of Rewards Points builds on the current MyThyme Loyalty Program, which already offers valuable benefits including digital coupons, birthday rewards, member events and access to Fresh Thyme Pickup, where team members shop orders for convenient curbside service.
Members also enjoy exclusive deals and everyday savings designed to make healthy choices more accessible.
With the addition of Rewards Points, members unlock even more value, including early access to weekly deals, sneak peeks at new product launches, surprise bonus points and meal inspiration and nutritional support from Fresh Thyme’s registered dietitian.
Looking ahead
The program will continue to evolve with more personalized features including tailored offers based on lifestyle and dietary preferences, expanded digital savings and member-exclusive content.
Together, these enhancements reflect Fresh Thyme’s commitment to helping customers make more informed, accessible choices for themselves and their families, while delivering on its purpose to Connect and Inspire a Healthier Future.
About the company
Fresh Thyme Market is a better-for-you, Midwest-based grocer with a mission to foster healthier communities by offering real, fresh food, vitamins and body care products. By offering an immersive, intuitive shopping experience and a local focus on what the community needs, each store provides fresh, natural and organic food, as well as vitamin and body care products.
[RELATED: Fresh Thyme Market Relaunches Own Brand Portfolio]