Fresh Thyme Market, a Midwest-based better-for-you grocer, has added MyThyme Rewards Points to its loyalty program to provide customers with more savings and added flexibility.
Shoppers will receive 10 points for every dollar spent, with no cap on points earned. Current members will be automatically enrolled in the new system, with no action required.
New customers can jump-start their savings by receiving 10,000 bonus points – a $10 value – when they sign up and spend $50.
Points can be redeemed through the Fresh Thyme app, with 5,000 points equating to a $5 coupon.
Flexible redemption
Points can be redeemed in multiples of $5, $10, $15 or $20. They also can be combined with other savings opportunities, including weekly promotions and digital coupons.
Points are valid for 12 months and exclude purchases of beer, wine, liquor, gift cards, taxes, bottle deposits and THC/CBD products.
“We know our customers are being more intentional about how they shop for groceries, and they shouldn’t have to choose between value and quality,” said Liz Zolcak, president of Fresh Thyme Market.
“This program is designed to meet them where they are, helping them save on their everyday groceries while still delivering the fresh foods, experience and sense of community they expect from us.”
Building on current loyalty benefits
The addition of Rewards Points builds on the MyThyme Loyalty Program, which offers digital coupons, birthday rewards, member events and access to Fresh Thyme Pickup, where employees shop orders for curbside service.
Members also will find exclusive deals and everyday savings designed to make healthy choices more accessible.
The program will continue to evolve with more personalized features, including tailored offers based on lifestyle and dietary preferences, expanded digital savings and member-exclusive content.
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