In celebration of American Heart Month, Southeastern Grocers Inc. (SEG) has begun an in-store community donation program benefiting the American Heart Association and its Life is Why campaign.
Through Feb. 25, Harveys Supermarket and Winn-Dixie customers across the Southeast can donate $1, $5 or round up their grocery bills to support AHA research, survivor services and prevention programs.
“We believe in the power of community and the importance of prioritizing heart health,” said Anthony Hucker, president and CEO of SEG.
“We are proud to provide our customers with an opportunity to support lifesaving initiatives that make a lasting impact in the communities we serve. Together, we can take meaningful steps to combat heart disease and stroke while inspiring our neighbors to live healthier lives.”
The Life is Why campaign aims to amplify, educate and inspire consumers to honor their reasons to live healthier, longer lives through giving. A longtime partner of the American Heart Association, SEG and its customers have donated nearly $1.5 million to aid the nonprofit.
“Every second counts when it comes to heart health,” said Caitlin Brunell, executive director for the First Coast American Heart Association.
“By partnering with Southeastern Grocers and their generous customers, we are able to equip communities with vital resources like CPR equipment and education to help save lives. The Life is Why campaign is a call to action to honor what matters most – our reasons to live healthier, longer lives – and we are proud to work with Southeastern Grocers to bring this mission to life.”
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