Last updated on June 13th, 2024
Port Washington, New York-based Associated Supermarket Group is now the primary supplier for Livoti’s Old World Market, known by locals as one of New Jersey’s great Italian markets.
Livoti’s offers fine produce, meat, grocery, dairy, deli, catering and bakery departments. The company opened its Aberdeen store in 2010, the first of four Livoti’s stores; other locations include Freehold, Marlboro and Middletown, New Jersey.
Livoti’s is looking to ASG to help develop its center-store grocery offerings, elevate its marketing and advertising performance through traditional outlets and digital channels, as well as deepen its relationships with direct-store-delivery suppliers.
“We are using analytical data comprised of category sales and consumer preferences. These insights will allow the store to merchandise and carry the top-selling grocery, dairy and frozen items at competitive prices,” said Ken Scher, SVP of business development of ASG.
“We believe ASG will be a major key to improving our center-store sales and competitiveness. Their strong DSD support as well as excellent customer support is very crucial to help us tackle issues we face during these times like out of stocks, product delivery, social media, & marketing.” said John Livoti, chief operations officer of Livoti’s Old World Market. “We are constantly trying to improve in all facets, and we believe ASG will help us achieve those results.”
“Having Livoti’s join ASG’s network will propel both companies to achieve further growth,” said Joe Garcia and Zulema Wiscovitch, co-CEO and co-president of Associated Supermarket Group. “ASG will provide Livoti’s the merchandising and product assortment needed to respond to their customers’ needs.”
ASG provides retail solutions to independently owned grocery stores in the Northeast and mid-Atlantic region, providing distribution, marketing, merchandising, promotional services and store financing. A relationship with ASG allows independently owned and operated stores to take advantage of the economies of scale normally available only to larger supermarket chains.
ASG’s supermarket banners include Associated, Associated Fresh, Compare, Met Foods, Met Fresh, Metropolitan City Market, Pioneer and other independently named stores.
Livoti’s Old World Market has been named Monmouth County’s No. 1 Italian deli since 2014. The decorated stores create a warm and inviting atmosphere that complements the thousands of items made in house every day. The complete market offers a wide variety of traditional and Italian specialties.
The Livoti markets offer gourmet and premium bakery, produce, meat, deli, mozzarella, olive bar, grocery, dairy, frozen, seafood and catering departments.