Last updated on June 14th, 2024
Naperville, Illinois-based Path of Life, known for its gourmet quinoa, rice, and veggie side dishes, debuted its Cilantro Lime Rice Blend at select Costco’s in the Midwest. The microwavable rice blend will also be available in select Texas Costco warehouses starting next week.
The brand’s Cilantro Lime Rice Blend is traditional cilantro and lime flavor enhanced with red onion, red bell pepper and fire-roasted corn to add a balance of sweet and smoky taste.
A way for consumers to incorporate rice into their meals, one cup of this heat-it and eat-it rice blend is under 200 calories and contains between 2-4g protein, 0g trans fat, and no added sugars. Like all Path of Life products, the Cilantro Lime Rice Blend is certified gluten-free, non-GMO, and made with plant-based ingredients ($9.99 for five 10-oz. bags). The brand is also now available on Instacart.
“We are very excited to have Costcos in the Midwest and Texas regions help us launch our new rice line,” said Audrea Fulton, VP of sales for Path of Life. “This line was developed to diversify our existing line of plant-based side entrées with the intent to attract a broader consumer base. Early sales indicate the Cilantro Lime Rice Blend is resonating well with consumers and we look forward to continue expanding to more regions in the near future.”
