MyWebGrocer has launched a new Facebook Circular App that allows retailers to share their weekly ad circulars with the 179 million Americans who use Facebook each month. Some of the early retail partners include Weis Markets, Brookshire’s and Piggly Wiggly Midwest. These stores’ customers can now do their grocery planning on Facebook, where many shoppers […]
Tag: technology
Posted in, Beverage News, Marketing News, Southeast
Coke Among Most Valuable Brands
Atlanta remains home to three of the world’s most valuable brands, including Coke—and those brands’ values are still growing. According to a study by annual BrandZ study by market researcher Millward Brown, The Coca-Cola Co., UPS and The Home Depot are among the 100 most valuable brands on earth. The Atlanta Business Journal reports that […]
Posted in, Equipment & Technology, National
Daymon Launches World’s First Private Brand App
Daymon Worldwide has launched the world’s first Private Brand mobile app, available for iPhone, iPad and Android platforms. The app was unveiled Tuesday in Amsterdam at PLMA’s World of Private Label trade show, the annual international conference of the Private Label Manufacturers Association. Labeled iDaymon, the new mobile app features access to Private Brand resources […]
Posted in, Equipment & Technology, National
Whole Planet Foundation Launches Green Lifestyle Mobile App
Whole Planet Foundation and BlueAvocado have launched a “Make Change. Not Waste.” mobile iPhone application that rewards Whole Foods Market® shoppers with coupons for green lifestyle actions, while raising awareness and funds for poverty alleviation. The app provides shoppers with badges and coupons from a catalog of 45 green lifestyle behaviors including recycling, using a […]
Posted in, Equipment & Technology, National, Northeast
Campbell Soup Co. Names Adam Kmiec Director of Digital Marketing, Social Media
Campbell Soup Co. has appointed Adam Kmiec as director of digital marketing and social media. Kmiec, 32, will lead Campbell’s digital marketing and social media efforts to enhance consumer demand and build equity for the company and its brands. Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses […]
Posted in, National
Kroger Receives Black Pearl Award For Food Safety
The Kroger Co. is the 2012 recipient of the prestigious Black Pearl Award for advancing food safety and quality. The International Association for Food Protection (IAFP) names one company annually for its efforts to advance food safety and quality through consumer programs, employee relations, educational activities, adherence to standards, and support of the goals and […]
Posted in, Equipment & Technology, National
Shopko Partners with Wishabi to Launch Digital Circular
Shopko Stores Operating Co. LLC in partnership with Wishabi has launched its new digital circular. Accessible at www.shopko.com, the digital circular immediately highlights Shopko’s weekly deals. Wishabi’s patent-pending technology allows consumers to quickly discover the best deals, get reviews and ratings and shop directly though the digital circular across all their favorite devices. Using discount […]
Posted in, Equipment & Technology, Marketing News, National
FMI’s Walsh: ‘Back To The Future’ For Chicago Show In 2014
Though FMI 2012 The Food Retail Show just wrapped up in Dallas, Texas, Food Marketing Institute officials already are preparing for the big show in 2014. Pat Walsh, SVP of industry relations, education and research for FMI, tells The Shelby Report that show will be held at McCormick Place in Chicago. It is scheduled for […]
Posted in, National, New Products
HumanKind Water Wins Walmart’s ‘Get On The Shelf’ Contest
Walmart has announced the final winners of its Get on the Shelf contest, HumanKind Water, PlateTopper and SnapIt Eyeglass Repair Kit. More than 4,000 inventors, entrepreneurs and small businesses from across the country entered the contest with video submissions for products ranging from household wares and children’s toys to organic food and green items. More […]
Posted in, Marketing News, National
Sarasin: Don’t Overlook the Magnitude of Current Trends
by Terrie Ellerbee associate editor Just as it takes two separate eyes looking at an object from their distinct angles to achieve perspective and a sense of depth, the U.S. Grocery Shopper Trends and FMI Speaks: The State of the Food Retail Industry reports each have individual focuses, but put together they create a […]
Posted in, Equipment & Technology, Marketing News, National
Pretzel Crisps Star In Online Music Video
Snack Factory has launched its “One Snack” digital marketing campaign for its Pretzel Crisps®, 110-calorie, flat-baked pretzel crackers. The campaign kicked off April 25 with online video content for its 240,000-plus Facebook and Twitter fans. “We needed a way to better engage with our social media communities and on the web,” said Perry Abbenante, VP […]
Posted in, Equipment & Technology, Organic Natural, Southwest
Mile High Organics Is Nation’s First USDA-Certified Organic Online Grocer
Colorado-based Mile High Organics, a leading organic produce and natural grocery delivery service, is the first online grocery retailer in the United States to receive USDA organic certification. The voluntary certification assures customers of the company’s commitment to transparency and traceability, and to supporting organic farmers through the delivery of high-quality food, according to company […]
Posted in, Marketing News, National
Report: Latinos Represent A Vital And Growing U.S. Market
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to “The State of the Hispanic Consumer: The Hispanic Market Imperative,” released today by Nielsen, a leading global provider of information and insights into what […]
Posted in, National, Southwest, West
Wal-Mart Taps Google’s First Female Engineer for Board
Bentonville, Ark.-based Wal-Mart Stores Inc. has announced that its board of directors nominated Marissa A. Mayer of Google Inc. for election as a new member of the company’s board at Wal-Mart’s annual shareholders’ meeting on June 1. If elected, Mayer would become the 16th member of the board. “At Walmart, we are focused on giving […]
Posted in, Equipment & Technology, West
California Grocers Association Launches New Website
The California Grocers Association’s (CGA) new and improved website (www.cagrocers.com) is now as fresh as its members produce. CGA’s redesigned website includes exciting new features including dynamic new graphics, new tools to help members more easily engage in grass-roots advocacy, online membership updating, convenient event registration and an improved “members only” section. “Our goal was […]
Posted in, Equipment & Technology, Marketing News, National
How Are Grocery Shoppers Advancing Their Use Of Digital Media?
“Connecting with Modern Grocery Shoppers,” a new report developed by Brick Meets Click in partnership with Grocery Shopping Network (GSN), will be released April 19. GSN took the lead in assembling the 23,000 shoppers who participated in the survey, and provided support and guidance throughout the project. Brick Meets Click developed and executed the survey, […]
Posted in, Equipment & Technology, Feature, National
Social Business is What’s Next for Social Media
[gn_note color=”#FFCC00″]The following is a Guest Column as a part of our EST Feature in the April Shelby Report.[/gn_note] by Rick Rusch, Thought-TechSpecial to The Shelby Report The year 2012 is likely to go down as the year of social business. As you read this you’re thinking, “Wait a second! Social business? I’m just getting […]
Posted in, Center Store, Marketing News, National
Life Savers Celebrates 100th Anniversary
Life Savers is turning 100 years old and, to celebrate a century of sharing simple but meaningful connections between people, the iconic brand is giving back to charities that matter to its fans. The giving campaign, called Connect for a Cause, works like this: people can participate by entering the code on specially-marked 100th anniversary […]
Posted in, Equipment & Technology, Marketing News, National
Discount Hunters Reshaping The Grocery Shopping Experience
A new study by MarketTools Inc., a leader in software and services for market research and customer feedback, reveals that shoppers are more cost-conscious than they were a year ago, and their search for value is changing the way they approach the shopping experience. According to the study, 63 percent of shoppers have changed their […]
Posted in, Marketing News, National, New Products
Consumers Help Alexia Foods, Tyler Florence ‘Reinvent A Classic’
For the second year in a row, Alexia Foods, a line of premium all-natural side dishes, and celebrity chef Tyler Florence invited consumers nationwide to have their culinary opinions heard by voting for the next great French fry flavor in the brand’s “Reinvent a Classic” campaign. The winning fry flavor, Bruschetta Waffle Fries, created by […]